Revolut toured an F1 show car through 14 UK cities and signed up fans at each stop

Celebrate Revolut's home-race partnership ahead of the Silverstone Grand Prix and convert mainstream F1 fandom into customer acquisition.

The F1 team's show car and a mobile unit turn high-footfall city spots into sign-up hubs, rewarding Revolut enrolment on the spot

Over three weeks the Audi Revolut F1 Team R26 show car and a mobile experience unit toured 14 cities across three countries, from London to Edinburgh via Wales and the South Coast, with a PR shoot in the Scottish Highlands. Visitors signed up via QR code or physical card for a £20 welcome bonus and a Silverstone weekend prize draw, played the Pin Stop Challenge reaction game and customised their own Revolut card in real time. 33 organic creators and footballer Joleon Lescott amplified the tour.

1M+ total footfall reached, 100K+ TikTok views and 20% gameplay-to-sign-up conversion — Revolut's most successful customer acquisition activation to date.

To celebrate its home race ahead of the Silverstone Grand Prix, Revolut and agency Seed activated the Revolut x Audi F1 Team partnership with a stunt-style roadshow, bringing the Audi Revolut F1 Team R26 show car directly to fans across the UK over three weeks and 14 cities in three countries.

Each stop turned a high-footfall location into an interactive hub: the mobile unit and show car drew crowds, visitors could sign up for Revolut on the spot via QR code or physical card — rewarded with a £20 welcome bonus and entry into a prize draw for a Silverstone weekend experience — take on the Pin Stop Challenge reaction game for branded gear, and design and link their own Revolut card at a customisation station.

The tour leaned on earned reach as well as footfall, with 33 organic creators and footballer Joleon Lescott sharing it across social media. LBB reports it as Revolut's most successful customer acquisition activation to date, with a 20% conversion from gameplay to sign-up.

F1 fandom had gone mainstream but attendance had not, leaving a hungry audience with no way to touch the sport.

A show car is a selfie machine; pairing it with an instant £20 bonus turns attention into accounts.

The Pin Stop Challenge and card customisation give non-petrolheads something to do, widening the funnel.

Touring 14 cities beats a single Grand Prix site for geographic reach at a fraction of trackside media cost.

Put the signup flow inside the spectacle: a reward, a game and a card in the hand converts better than an ad click ever will.

The LBB case records the results at close: 14 cities, 1M+ footfall, 100K+ TikTok views and 20% gameplay-to-sign-up conversion.