CVS redesigned 3,000 own-label packages so shoppers can read them at a glance
With Pearlfisher, CVS flattened its clinical own-label packs into big-label, flat-colour designs — 68 pain relievers first, nearly 3,000 products by end-2026.
阅读案例creatives.centerCASESTUDIES.CHAT 旗下档案
好创意，
值得多看一眼。
从创作背景到实际效果，看懂令人难忘的创意。
完整档案，尽在 App文章提供简体中文与英文版本。以下标题与正文保留原出版语言。
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2,000 已发布案例 · 定期更新Coca-Cola's ironic pro-tourism banner in Amsterdam backfired and came down in days
A banner reading 'I will never again say: there are too many tourists in my city' met post-lockdown Amsterdam — and lasted days, not its planned two weeks.
阅读案例Atlassian turns Williams F1's collective know-how into a rain-call film and AI agents
As Williams' title partner, Atlassian staged the moment before rain hits an F1 track in a film — then turned five real Williams specialists into AI agents.
阅读案例Airtel sent its 4G Girl searching for a place without 4G — and she couldn't find one
In Taproot-Dentsu's 2016 films, the Airtel 4G Girl holidays in remote mountains seeking peace and no signal, only to find Airtel 4G follows her everywhere.
阅读案例TUI's Happiness Ambassadors Ant and Dec turned the holiday to-do list into a Happy Jingle
Leo Burnett UK and Mitre Studios' social-first TUI series passed 25 million views; 'Happy Jingle' sings the small moments, from plane steps to poolside lunch.
阅读案例Tourism Tasmania sent the Foo Fighters its own rider ahead of a sold-out Launceston gig
Ahead of the Foo Fighters' only Australian show, Tourism Tasmania issued its own rider — Tasmanian food and drink as the menu, the gig as the ad.
阅读案例Stella Artois went to Victorian London to sell Wimbledon's and its own humble beginnings
As returning Official Beer of Wimbledon 2016, Stella's 'Be Legacy' film imagined a ticket-seller nobody believed — until an early Artois beer lifted him.
阅读案例A battery-powered toy monkey drops his AA cells to carry Samsung's SolarCell Remote
BBH Singapore's film frees a wind-up monkey from his batteries and sends him off with the light-charging remote on his back.
阅读案例Revolut toured an F1 show car through 14 UK cities and signed up fans at each stop
Seed's three-week roadshow put the Audi Revolut F1 show car in 14 cities, with card customisation and on-the-spot sign-up at 20% conversion.
阅读案例Rethink Breast Cancer turned calculator spelling into #8008135, a breast health bot
Sid Lee's social-first campaign for young adults paired the schoolyard calculator joke with the first breast health bot, busting myths in pink cartoons.
阅读案例RB renamed itself Reckitt and wrapped its purpose in an Energy Pink shell symbol
Conran Design Group's corporate rebrand gave the maker of Dettol, Durex and Nurofen one memorable name, a shell-like R mark and a bespoke 'Energy' typeface.
阅读案例Base Design gave the Museum of Sex a stop-sign wordmark that doubles as an exhibit frame
In 2016 Base Design rebranded New York's Museum of Sex: blunt capital letters that halt passers-by, then frame exhibit images inside the name itself.
阅读案例Mobilli's identity is one puzzle unit that never stands alone — like a move in progress
Mariane Farias drew the relocation platform's brand as interlocking modules and diagonal motion — moving as a journey, not a reset.
阅读案例Lupin's digestive brand Lupizyme Plus got a documentary-style 'Gut Whisperer'
Contract Advertising turned digestive brand Lupizyme Plus into a docu-style portrait of a man who hears what guts say, dropping the category's usual formula.
阅读案例Lufthansa answered fake Instagram holidays with a La Triennale show (interview)
In an interview, DDB Group Italy's ECDs describe an exhibition at Milan's La Triennale aimed at Italians who fake their holidays on Instagram.
阅读案例Le Creuset let R/GA build it a content-and-commerce shopfront as pandemic cooking rose
R/GA London's first work since winning the account: an e-commerce platform pairing content and commerce — recipes, favourites and customisable crockery.
阅读案例'Why This Kolaveri Di': a leaked Tanglish studio jam became India's first 100M-view video
In 2011 a Tamil-English heartbreak song recorded like a casual studio jam leaked online and became India's first music video to pass 100 million YouTube views.
阅读案例Klook's summer campaign let every HongKonger play 'travel goddess' with four YouTube stars
Frengers sent clashing 100 Most and FH Production influencers on a Thailand trip, plus a shareable travel personality test — 270K YouTube views in six days.
阅读案例Kia stranded a hippie in a parking lot since the 60s to sell the Sorento's connectivity
A surreal Kia film strands a hippie, a roller girl and a skeleton dog in a car park — until a Sorento driver finds his car instantly with the UVO CONNECT app.
阅读案例KAY retired 'Every Kiss Begins with Kay' for 'Love All In' and imperfect proposals
MARTIN*'s first work for KAY swaps its since-1999 kiss tagline for messy proposals, cake disasters and Charli xcx.
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