Suncorp Haven gives each Australian home a voice on climate risk — Cannes Titanium GP

Australia is one of the world's most disaster-prone countries: by 2035 roughly 1 in 10 homes could become uninsurable, 9 in 10 claims include preventable damage, and 35% of Australians still don't believe extreme weather will affect their own home. Suncorp had spent five years pushing the industry from 'recovery' to 'resilience' but needed to make it personal.

A platform that turns 12 data sets into a personalized film narrated by the home itself, telling each Australian homeowner what to fix before the next storm.

Users enter their address and the platform layers Suncorp's own natural-peril data with Google Maps, CoreLogic, weather and property APIs; an ElevenLabs AI voice speaks as the house (matched to property age) with tailored risks and fixes, plus a downloadable report. TV, OOH, social, PR and influencer content pushed people to the site, and Suncorp added resilience grants through the FRRR.

280k+ visitors in year one with a 2min 55s average session; 2M+ earned reach across 139 articles; 95% of users found it informative and 74% said they would act. Suncorp credits it inside a 2019–2026 platform that moved the insurer from #2 to #1 in home insurance, cut quote costs from $130 to $80 and added $402M in customer lifetime value.

Suncorp, one of Australia's biggest insurers, had spent five years arguing the industry should move from paying out after disasters to making homes resilient — but most Australians still assumed disaster would strike someone else. Research showed 35% didn't believe extreme weather would affect their own home, while 9 in 10 claims included preventable damage and roughly 1 in 10 homes could be uninsurable by 2035.

Haven made resilience personal at address level. Users enter their address and get a cinematic, data-driven film: 12 data sets — Suncorp's natural-peril risk data plus Google Maps, CoreLogic, weather and property sources — are rendered into a story narrated by the house itself, with an AI voice matched to the property's age, plus a downloadable report of tailored fixes. It launched in May 2025 after two years of development, supported by TV, OOH, social and PR.

In its first year Haven drew 280k+ visitors averaging 2 minutes 55 seconds per session and generated 2M+ earned reach across 139 articles; 95% of users found it informative and 74% said they would make their home more resilient. Suncorp credits the platform inside its 2019–2026 resilience program, which lifted it from #2 to #1 in home insurance, cut the cost of a quote from $130 to $80, added $402M in customer lifetime value and helped push the government to commit an extra $2.6B in resilience funding.

Address-level personalization turns a distant climate threat into a problem about your own roof, not a generic warning.

Narrating the data in the home's voice (AI matched to property age) makes the risk feel like advice from the house itself.

Suncorp published its own natural-peril data for the first time, converting proprietary insight into a public good.

The platform was a media-agnostic big idea: every channel pointed to one tool instead of scattering campaign messages.

Climate risk stays abstract until it's addressed to one's own door: turn proprietary data into a personal, emotional experience and 'it won't happen to me' becomes the campaign's subject.

Cannes Lions 2026 awarded Haven the Dan Wieden Titanium Grand Prix, and The One Show gave it a 2026 Green Pencil; industry coverage framed it as a new model for insurer marketing. Suncorp continues the resilience platform — its lobbying contributed to the Insurance Council of Australia's Project Resilience, aimed at embedding resilience in the National Building Code, and to an additional $2.6B in government resilience funding.