Spotify gives Premium a 15-hour audiobook allowance — the ceiling becomes the upsell
Instead of selling audiobooks à la carte, Spotify folded 200,000 titles into Premium with 15 free hours a month — then sold overflow as 10-hour top-ups.
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公開済みの事例
2,000 公開済みの事例 · 随時更新LALCEC postpones Breast Cancer Day for 13 days — mammograms jump 275%
Women kept postponing mammograms, so 30+ NGOs publicly postponed Breast Cancer Day itself — one day of awareness became 13 days of free screenings.
事例を読むSuncorp Haven gives each Australian home a voice on climate risk — Cannes Titanium GP
Enter an address; a film voiced by that home details its flood, fire and storm risks — 280k visits in year one.
事例を読むSRC's open-book management: teach workers the P&L, post the score, give them a stake
In 1983 Jack Stack and 12 co-workers bought a doomed engine plant on borrowed money; opening the books to everyone turned it into an employee-owned powerhouse.
事例を読むSquarespace's 'Unavailable': Emma Stone's lost domain becomes a noir Big Game film
Squarespace's 12th Super Bowl campaign cast Emma Stone and Yorgos Lanthimos in a deadpan noir about emmastone.com being taken, reframing a domain as identity.
事例を読むNudie Jeans turns free lifetime repairs into its marketing: wear, tear, repair, repeat
A Swedish denim brand repairs your jeans for free, forever, and asks you not to wash them — selling longevity where the industry sells newness.
事例を読むWhen India locked down, Kerala opened a thousand community kitchens in days
In the 2020 lockdown Kerala put a free community kitchen in every panchayat and every ten urban wards — 1,255 kitchens serving up to 280,000 meals a day.
事例を読むTaskmaster turns absurd filmed tasks into a game show — format sold into 106 countries
Alex Horne set fellow comics monthly daft tasks, filmed the attempts and scored them on stage — the format now airs in 106 countries.
事例を読むHonda's 'Thin, Light, Wise' EV concept Saloon wins Red Dot Best of the Best 2024
Seeing EVs grow thick and heavy, Honda rebuilt the electric car as Thin, Light and Wise — a low, one-motion Saloon concept that won Red Dot's top award.
事例を読むGone Home makes one empty house the whole game — no combat, BAFTA Debut winner
BioShock veterans make exploring one 1995 house the entire game — no combat or puzzles; 250,000 sold, BAFTA Debut Game.
事例を読むGoats on the Go: renting herds to eat weeds on land machines can't reach
Two Ames hobby farmers turned their meat goats into a targeted-grazing service in 2012, then grew it into a 60-affiliate brand across the US.
事例を読むBIC rewrites Romeo and Juliet in Shakespeare's handwriting — one pen, El Ojo Grand Prix
For BIC Cristal's 75th birthday, a robot wrote all 212 pages of Romeo and Juliet in Shakespeare's recreated handwriting — with a single pen.
事例を読むMoviePass prices unlimited movies at $9.95 a month — one a day, below a single ticket
In 2017 MoviePass traded $15–$50 tiers for a flat $9.95 a month, one movie a day — betting attendance data, not ticket margins, would pay for it.
事例を読むLUX's Change The Angle puts QR codes where sports cameras leer — scanning flips the frame
At South Africa's Durban Open, women beach volleyballers wear QR codes where TV cameras linger; scanning them plays a film telling media to change the angle.
事例を読むRSBC Bedtime Donations: parents' read-alouds become free audiobooks for blind children
Free RSBC app records the bedtime story parents already read aloud; AI cleans each take into an audiobook for blind children — One Show 2026 Best of Non-Profit.
事例を読むRitz-Carlton lets any employee spend $2,000 on the spot to fix a guest problem
Ritz-Carlton gives every employee up to $2,000 with no manager approval to fix a guest problem on the spot — complaints become frontline ownership.
事例を読むMcDonald's Japan remixes its fryer 'Tirori' alarm with Gen Z songs — a 3-year hit
McDonald's mashed the fries-ready 'Tirori♪' sound into YOASOBI and Vaundy tracks — the animated film won Galaxy and MAD Stars Grands Prix.
事例を読むOrchestra Sinfonica di Milano's TUMB TUMB type dances to its music — revenue up 56.9%
Landor rebranded Milan's orchestra with a Futurist typeface that widens and narrows with the music; subscriptions and ticket sales rose 56.9%.
事例を読むSlip! Slop! Slap!: seagull jingle makes sun safety a habit — under-30 melanoma falls
A 1981 Australian jingle with a dancing seagull made 'slip, slop, slap' the country's sun-safety catchphrase — and a 40-year behaviour-change program.
事例を読むAlibaba Pictures' 'What is Peppa?' — a grandpa hunts the pig, 1.6B Weibo reads
A five-minute CNY teaser: a village grandpa welds a steampunk Peppa from a furnace blower — 300M+ views and a 1.6B-read hashtag.
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