One Good Thing's wrapper-free bars, coated in edible beeswax, win Pentawards 2024 Diamond

OGT wanted a nutritious fruit and protein bar with zero packaging waste — not a recyclable wrapper, no wrapper at all — while still keeping the bar fresh and readable as a branded product.

Delete the wrapper instead of greening it: an edible beeswax film protects the bar and a rice-paper label carries the brand, so the package gets eaten, not binned.

Food scientists and agency This Way Up developed an edible beeswax-based coating that dries around the bar, plus a single-colour rice-paper label printed with 100% natural, food-safe ink for the logo and flavour. OGT's CEO framed the goal as 'eat it like an apple': rinse and eat, nothing to bin.

Pentawards gave it the 2024 Diamond, Best of Show, as its first Sustainable Design winner; the studio reports +1.5M TikTok views by December 2023 and 100% production capacity within six months of launch.

One Good Thing (OGT) started when its founder, on a countryside cycle ride, was shocked by the amount of litter spoiling the landscape. Instead of designing a greener wrapper, he set the brief of no wrapper at all: a completely edible, 100% natural replacement for plastic or paper packaging, developed with London agency This Way Up.

The result is a fruit and protein bar covered in a thin edible film made from a beeswax-based coating that dries around the bar, protecting it like a wrapper while staying chewable and fully edible. A small rice-paper label printed with 100% natural, food-safe ink carries the bold one-colour logo and flavour descriptor; with no wrapper to decorate, every brand element had to earn a place on the label.

The idea reframed packaging as part of the product experience: OGT's CEO said consumers should be able to eat the bar like an apple — give it a quick rinse and enjoy. The packaging design won Pentawards' 2024 Diamond, Best of Show, the first Sustainable Design entry to take the top prize.

The brief deleted the wrapper instead of making it recyclable, forcing a genuinely new material answer

The edible beeswax film and rice-paper label turn disposal into consumption — there is literally nothing to throw away

The one-colour logo on a tiny edible label shows brand design working inside a hard constraint

The 'eat it like an apple' framing made a sustainability trade-off feel like a better product experience

The strongest sustainability move is to delete the package rather than make it greener: the constraint 'no wrapper' forced the invention, and the brand simply moved onto an edible label.

Pentawards awarded the project its 2024 Diamond — Best of Show, calling it the first Sustainable Design winner in the award's history; the studio also notes the bars reached 100% of production capacity within six months of launch, with +1.5 million TikTok views by December 2023. Industry trend reports, including China Food News' review of Pentawards' 2024–2025 trends, cited 'leaving no trace of the product' as a direction packaging was heading.