Paris museum marks 40 years of fashion by exhibiting its own backstage, sketch to storage
'Look! 40 Years of Fashion' traces a garment's whole life — atelier, runway, storage box, restoration lab — across 40 silhouettes and 220 works.
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Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTBravecto's launch campaign let pets recommend their own flea and tick protection
Bastion's first work for MSD Animal Health used talking-pet tech to have pets pitch their own longer-lasting flea and tick protection to their owners.
Lire le casDog food startup Jinx celebrated smooches and squished bedmates in its first TV campaign
Zambezi's first work for Jinx shows the extremes of living with dogs — retriever kisses, a bulldog hogging the bed — under the line 'Dog people get it.'
Lire le casGE HealthCare tracked a portrait artist's brushstrokes to mirror nurses' career hours
For Nurses Week 2023, BBDO NY and artist Tim Okamura painted four GE HealthCare nurses' portraits, leaving each canvas deliberately unfinished.
Lire le casCampbell's Chunky let NFL stars draft everyday fans in a fantasy league reversal
For the 2016 NFL season, six stars served as fantasy general managers and drafted 'everyday guys' from Drew Brees' basement for Chunky soup.
Lire le casBrighton Festival built its 2019 identity on guest director Rokia Traoré's silhouette
Johnson Banks and illustrator Simon Prades turned the Malian musician's profile into the festival's lead image, with a hand-drawn white F set inside it.
Lire le casAT&T TV patroned a Black creator house that launched five unproven TikTok talents
The Crib Around The Corner housed five Black creators for seven months, making ten TikTok videos a month for AT&T TV — 69M views and an AdWeek award.
Lire le casAsda built stadium tunnel walkouts in its car parks for World Cup shoppers
Bring It Home, a ten-day roadshow with HYPHEN, turns the weekly shop into a match day, with crowd noise, live actors and sponsor games across UK stores.
Lire le casLyon studio Alles Gut gave Laurent Garnier's box set a sleeve colour per record
Alles Gut art-directed the 1,000-copy F Communication box set so each record's sleeve, illustration and the vinyl itself share one crisp, cartoonish colour.
Lire le casWentworth Shire retired its 'exploding ram' logo — and part of the town revolted
The NSW council's new river-junction logo replaced a beloved 1986 schoolkid design; a councillor called it bland, 'out of nowhere' and short on consultation.
Lire le casA healthcare ad built a Kafka-meets-Pixar factory of hanging doctors
For Village Medical, Artjail's Houdini rail system strung hundreds of unique doctors over a Patrick Daughters set — 'between Kafka and Pixar'.
Lire le casUber Eats made 'Orderyn', an in-game food courier, inside World of Warcraft
Brave London's world-first gave Azeroth its own food courier, played live on Twitch by WoW influencers, with a real discount code on every order.
Lire le casTesco's 'Spooky Delivery Van' surprised families with a Hallowe'en home drop
BBH London's Halloween stunt delivered costumes, decorations and frights to customers' doorsteps — following the prior year's hidden-camera 'Spookermarket'.
Lire le casTD trucked Toronto's playoff chants to Blue Jays spring training on a billboard
A mobile 'chanting' billboard in Dunedin, Florida blasted real fan chants from the playoffs — 'October starts in spring' — on opening day.
Lire le casStella Artois built a Paris rooftop bar out of Roland-Garros red clay
At Roland-Garros 2026 guests in custom white Lacoste sneakers left their marks in a wet-clay bar — a ritual space for the brand's 'A Taste Worth More'.
Lire le casOPPO's own 'Creature of the Night' influencer launched the Find X9 in Sydney
Hello created Xanthe — glowing, fuzzy-edged, notoriously hard to capture — then had her take over Sydney's nightlife to prove the Find X9's camera.
Lire le casNykaa's four films made the compliment a love language: 'Kya Khoob Lagte Ho'
Directed by Prasoon Pandey for The Script Room, four Nykaa films catch unspoken compliments between a mother and daughter, a couple, siblings and a teacher.
Lire le casRobot Food made dog treats proudly gross to sell 'No Animal Wasted'
For NAW — No Animal Wasted — Robot Food leaned into offcuts like pigs' ears and chicken feet, with a letterpress-style 'Ruff Cuts' logotype and honest windows.
Lire le casMFA Boston rebranded itself as a museum 'for everyone, not just the elite'
Base Design New York gave the Museum of Fine Arts a bold typographic identity, a red triangle and the promise 'Here All Belong'.
Lire le casMercedes drove an EQS through a CG Seoul for League of Legends Worlds
The Mill+ built a futuristic CG Seoul where a young heroine rides to the Gocheok Sky Dome for Worlds 2023's opening — EQS SUV in the story.
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