Air New Zealand turned a lost Christmas present into an action movie
A real flight attendant races a gift through an airport, dodging flying candy canes — Bastion Shine's Christmas film released like a movie.
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創作の背景にある物語。企画から生まれた影響まで。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
公開済みの事例
2,000 公開済みの事例 · 随時更新Insurer Youi gave its Lions jersey sponsorship to superfan Scott Villiers for a game
In an Australian first, Youi replaced its logo with a fan's name on Brisbane Lions guernseys and screens for Round 21 — after persuading the AFL to allow it.
事例を読むVodafone Ireland's family films find the funny in violin recitals and K-pop concerts
Grey London's Red Family Plan films skip the tearjerker: painful, relatable family moments become the reason to bundle mobile and broadband.
事例を読むStella Artois turned water's mark into a chalice zoetrope for Water.org
Mother London and 1stAveMachine built a spiral zoetrope from chalices decorated with laser-printed designs, cut and placed by hand.
事例を読むSt John WA sold the world's first empty showbag at the Perth Royal Show
A donation-based bag with nothing inside — no lollies, no plastic toys — turned the showbag's excess into talk about the ambulance charity's work.
事例を読むQuebec City tourism turned residents' stories into a 25-foot mural
Destination Québec cité's summer campaign let locals narrate the city in a documentary, then had two artists paint their words into a lasting mural.
事例を読むPolicybazaar and Kapil Sharma called non-comparers a 'gadha' in Zebra nahi Gadha ads
MagicCircle's films star Kapil Sharma and a zebra with a punchline: skip comparing insurance and the zebra turns out to be a donkey.
事例を読むOptrex painted sufferers' eyes into itchy caricatures that dissolve when the spray works
Havas London and a body painter painted hay fever into freakish eyes on real people — with ads that remix by pollen count and weather.
事例を読むMatch's 'help wanted' posters court emotionally mature daters in Brooklyn and LA
Vintage help-wanted signs offered New York and LA singles stupidly-in-love matches with smart people — and no crossed boundaries.
事例を読むMarmite's Dynamite jar lid crashed out of a 48-sheet poster into a car windscreen
Adam & Eve/DDB launched the chilli Dynamite spread with a broken-lid OOH stunt in Woolwich, then rode 'branter' with Autoglass, Uber and Mini Cheddars.
事例を読むManulife SG diagnosed Greek statues' ancient injuries in a protection-insurance push
TBWA Singapore rebuilt four broken statues, then scanned their missing limbs into AR to sell disability cover — 800K views in two weeks.
事例を読むNestle India withdrew KitKat packs after its Pattachitra art wrapper upset devotees
KitKat's travel-break packs celebrating Odisha's Pattachitra art featured Lord Jagannath — backlash forced a pre-emptive withdrawal and a public apology.
事例を読むThe Glenlivet put founder George Smith on a 20-metre treadmill for its sequel film
CPB London's 'Original By Tradition' sequel shot its founder on a working 14x5-metre treadmill, hurling whisky traditions at him in camera.
事例を読むGeico's 'Flextacular' spot spoke pure Brocabulary — then sold Teddy Brosevelt tees
The Martin Agency's gym-set Geico spot spawned a dozen faux-retro 'Brocabulary' videos and merch, from brofessor to Teddy Brosevelt, inside 'It's What You Do'.
事例を読むBeer brand Dragon's Milk built a D&D-style game with a bourbon-barrel throne prize
DNA built Raid the Dragon's Hoard in six remote weeks: a retro dungeon crawl decided by a D-20 roll, with a PS5 and a barrel throne as treasure.
事例を読むCUPRA turned its new Raval into Ireland's smallest nightclub for one Dublin night
DJ Tara Kumar performed from the Raval's back seat while fans took the front — a launch staging Barcelona's El Raval nightlife, not a car display.
事例を読むAlex Bank had Mo Salah reflect on his life in a projection-mapped film — no football
JWT Cairo shot Egypt star Mo Salah against steel, glass and smoke in Liverpool — in-camera, on a five-day turnaround — for the Egyptian bank.
事例を読むadidas Originals took Club Originals — parties and pop-ups — across 16 countries
With Guap Magazine, adidas Originals launched its line through next-gen artists: cyphers, tooth gems and upcycling from the Saatchi Gallery to 16 countries.
事例を読むXbox Elite Cereal: Mutiny turned the Elite Controller's launch into a '90s cereal ad
Mutiny relaunched Xbox's Elite controller for everyday gamers with a jingle-driven cereal commercial, influencer cereal boxes and 25 kits mailed to creators.
事例を読むVaseline adopted TikTok's 'slugging' slang for its biggest influencer campaign
Unilever Australia and FORWARD built #SluggingwithVaseline — 30+ creators teaching the overnight jelly trend — the beauty unit's largest advocacy effort.
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