Air New Zealand turned a lost Christmas present into an action movie
A real flight attendant races a gift through an airport, dodging flying candy canes — Bastion Shine's Christmas film released like a movie.
閱讀案例creatives.centerCASESTUDIES.CHAT 旗下檔案
好創意，
值得多看一眼。
從創作背景到實際效果，看懂令人難忘的創意。
完整檔案，盡在 App文章提供簡體中文與英文版本。以下標題與內文保留原出版語言。
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2,000 已發佈案例 · 定期更新Insurer Youi gave its Lions jersey sponsorship to superfan Scott Villiers for a game
In an Australian first, Youi replaced its logo with a fan's name on Brisbane Lions guernseys and screens for Round 21 — after persuading the AFL to allow it.
閱讀案例Vodafone Ireland's family films find the funny in violin recitals and K-pop concerts
Grey London's Red Family Plan films skip the tearjerker: painful, relatable family moments become the reason to bundle mobile and broadband.
閱讀案例Stella Artois turned water's mark into a chalice zoetrope for Water.org
Mother London and 1stAveMachine built a spiral zoetrope from chalices decorated with laser-printed designs, cut and placed by hand.
閱讀案例St John WA sold the world's first empty showbag at the Perth Royal Show
A donation-based bag with nothing inside — no lollies, no plastic toys — turned the showbag's excess into talk about the ambulance charity's work.
閱讀案例Quebec City tourism turned residents' stories into a 25-foot mural
Destination Québec cité's summer campaign let locals narrate the city in a documentary, then had two artists paint their words into a lasting mural.
閱讀案例Policybazaar and Kapil Sharma called non-comparers a 'gadha' in Zebra nahi Gadha ads
MagicCircle's films star Kapil Sharma and a zebra with a punchline: skip comparing insurance and the zebra turns out to be a donkey.
閱讀案例Optrex painted sufferers' eyes into itchy caricatures that dissolve when the spray works
Havas London and a body painter painted hay fever into freakish eyes on real people — with ads that remix by pollen count and weather.
閱讀案例Match's 'help wanted' posters court emotionally mature daters in Brooklyn and LA
Vintage help-wanted signs offered New York and LA singles stupidly-in-love matches with smart people — and no crossed boundaries.
閱讀案例Marmite's Dynamite jar lid crashed out of a 48-sheet poster into a car windscreen
Adam & Eve/DDB launched the chilli Dynamite spread with a broken-lid OOH stunt in Woolwich, then rode 'branter' with Autoglass, Uber and Mini Cheddars.
閱讀案例Manulife SG diagnosed Greek statues' ancient injuries in a protection-insurance push
TBWA Singapore rebuilt four broken statues, then scanned their missing limbs into AR to sell disability cover — 800K views in two weeks.
閱讀案例Nestle India withdrew KitKat packs after its Pattachitra art wrapper upset devotees
KitKat's travel-break packs celebrating Odisha's Pattachitra art featured Lord Jagannath — backlash forced a pre-emptive withdrawal and a public apology.
閱讀案例The Glenlivet put founder George Smith on a 20-metre treadmill for its sequel film
CPB London's 'Original By Tradition' sequel shot its founder on a working 14x5-metre treadmill, hurling whisky traditions at him in camera.
閱讀案例Geico's 'Flextacular' spot spoke pure Brocabulary — then sold Teddy Brosevelt tees
The Martin Agency's gym-set Geico spot spawned a dozen faux-retro 'Brocabulary' videos and merch, from brofessor to Teddy Brosevelt, inside 'It's What You Do'.
閱讀案例Beer brand Dragon's Milk built a D&D-style game with a bourbon-barrel throne prize
DNA built Raid the Dragon's Hoard in six remote weeks: a retro dungeon crawl decided by a D-20 roll, with a PS5 and a barrel throne as treasure.
閱讀案例CUPRA turned its new Raval into Ireland's smallest nightclub for one Dublin night
DJ Tara Kumar performed from the Raval's back seat while fans took the front — a launch staging Barcelona's El Raval nightlife, not a car display.
閱讀案例Alex Bank had Mo Salah reflect on his life in a projection-mapped film — no football
JWT Cairo shot Egypt star Mo Salah against steel, glass and smoke in Liverpool — in-camera, on a five-day turnaround — for the Egyptian bank.
閱讀案例adidas Originals took Club Originals — parties and pop-ups — across 16 countries
With Guap Magazine, adidas Originals launched its line through next-gen artists: cyphers, tooth gems and upcycling from the Saatchi Gallery to 16 countries.
閱讀案例Xbox Elite Cereal: Mutiny turned the Elite Controller's launch into a '90s cereal ad
Mutiny relaunched Xbox's Elite controller for everyday gamers with a jingle-driven cereal commercial, influencer cereal boxes and 25 kits mailed to creators.
閱讀案例Vaseline adopted TikTok's 'slugging' slang for its biggest influencer campaign
Unilever Australia and FORWARD built #SluggingwithVaseline — 30+ creators teaching the overnight jelly trend — the beauty unit's largest advocacy effort.
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