Whistle's first US campaign mocked the absurd ways people track pets without a tracker
BBDO San Francisco launched Mars pet-tech brand Whistle with films mocking silly alternatives to its GPS tracker — like flying a drone after your dog.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTWhiskas let a silver tabby narrate his own thoughts in 'Feed Their Curiosity'
AMV BBDO built Whiskas' 2016 UK platform on the moment every cat owner knows: a curious cat abandoned mid-prowl by the sound of a pouch opening.
Lire le casThe V&A's brand film lets a mannequin come alive among 5,000 years of creativity
adam&eveDDB's two-minute film follows a masked mannequin through the V&A until the collection brings dancer Max Cookward to life — scored by FredWave.
Lire le casNomad named and branded six clubs from scratch for the new Ultimate Sevens league
For the new rugby sevens championship, Nomad invented six club identities: names, typographic logos, colour palettes and manifestos, from scratch.
Lire le casTourism NZ's 'If You Seek' went barefoot to push travel in the March-November off-peak
The 2024 evolution of 'If You Seek' asks visitors to go barefoot and follow ancestors' footsteps, selling off-peak Aotearoa from Marlborough to Mackenzie.
Lire le casSnickers turned 20,000 stadium seats into a Paul Trevillion flipbook for Pelé
Irish International and Piranha Bar rendered a CG stadium whose seats flip like a giant flipbook as the real Pelé watches from the pitch.
Lire le casSmart Energy GB showed a smart meter's savings by upholstering an entire living room
In AMV BBDO's 'Save Your Energy For…' film, Saskia's smart meter saves enough to run her sewing machine for 195 days — so she upholsters everything in sight.
Lire le casThe Sims 4 sorted 24 creators into storytellers, dreamers and expressers for one launch
Whalar split 24 creators into three fan types for the Enchanted by Nature pack and put a Plumbob on TikTok's Superlike — 6.9M reach, triple the forecast clicks.
Lire le casSan Diego Tourism rewrote familiar sayings as 'Optim-ISMs' instead of another montage
The Shipyard's 15-film 'Optim-ISMs' reimagines sayings like 'face the music' through San Diego moments — feeling over checklist, plus algae flip-flops.
Lire le casRhodes Trust's rebrand turns its 'R' into a bold letter hiding inside meaningful words
Lambie-Nairn repositioned the 114-year-old scholarship trust: a refined Zimbabwe bird in the R, and a bold R hidden inside words like 'democracy'.
Lire le casRegina Maria let daughters donate their unused mammograms to their mothers
Punk's #TakeYourMomToMamo turns October into Romania's screening season: daughters book and accompany their mothers, donating mammograms from their own plans.
Lire le casPot Noodle turned its ad's soundtrack into a real rap artist's first record deal
The 'You Can Make It' ad launched rapper RAYLO for real: Ultra Records signed its track 'Winner', and the video aired at the X Factor tour and Shazam.
Lire le casDealerPolicy rebranded as Polly by refusing to vilify car dealers like everyone else
TBWA\Chiat\Day LA renamed car-insurance fintech DealerPolicy as Polly and made the car salesperson an empathetic guide instead of the usual villain.
Lire le casHow&How gave conservation charity On the Edge a tree-frog icon you can read like type
How&How built the Edge-species charity an identity of glass panels, a frog-pattern icon that reads as letterforms, and bioluminescent colour.
Lire le casThe Olympic Museum dropped 'the' and rebuilt its identity for a global online audience
Studio Blackburn aligned the Lausanne museum with the IOC's 2022 Olympic identity — Olympic Headline type, a pillar-motif 'M' — and a look of its own.
Lire le casOcado's value campaign pulled an ever-growing grocery table through the neighbourhood
St Luke's staged Ocado's Everyday Savers as a never-ending table of groceries snaking from a delivery van through streets, parties and upstairs bathrooms.
Lire le casMassArt Art Museum briefed 'no serif, no sans serif' — and got a jagged, breakable logo
Moth Design gave Boston's free contemporary art museum a colourful jagged logotype that breaks apart into frames, plus a bespoke inscriptional sans, MAAM Sans.
Lire le casLiquid Death turned three years of hate comments into a genuine dance-pop album
Greatest Hates Vol. 3 sets the water brand's angriest comments to 10 dance-pop tracks with Tony Hawk and Mark McGrath — the third volume since 2020.
Lire le casExeter Chiefs swapped Native American branding for Devon's Iron Age Dumnonii tribe
Under pressure over Native American imagery, the rugby club rebranded around the Iron Age Dumnonii tribe — and renamed every stadium bar after a Devon castle.
Lire le casDelta told Olympic journeys as flight stories: altitude, check-in, carry-on baggage
Wieden+Kennedy New York mapped Team USA's road to Milano Cortina 2026 onto the experience of flying in three films: Altitude, Commit to Fly and What We Carry.
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