Kroger's rebrand turned shoppers and staff into 100-plus 'Kroji' characters
DDB's first work as Kroger's first-ever creative AOR: a mosaic of 100+ emoji-like characters celebrating the people behind nine million daily shopping trips.
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思わず見返す、
アイデアを。
創作の背景にある物語。企画から生まれた影響まで。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
公開済みの事例
2,000 公開済みの事例 · 随時更新KitKat sent Drogba home to launch its 100% sustainable cocoa switch
Four documentary films narrated by YouTuber Louis Cole follow Drogba back to Côte d'Ivoire for the Cocoa Plan — 42 schools, 10,000 children reached.
事例を読むKia made League of Legends gamers ride the EV6 GT without tilting to win it
INNOCEAN Berlin's Tilt-Proof Challenge: stay calm in a stunt-driven EV6 GT and keep it — judged by facial analysis, heart rate and pulse.
事例を読むKFC India made the bucket the messenger in its add HOPE anti-hunger campaign
Ogilvy Delhi's animated films about three hungry kids unlocked only when buyers scanned their bucket, backing KFC's ₹5-per-bucket add HOPE donation.
事例を読むJemena made natural gas visible with Scorchy, a pet dragon, before winter hit
BWM Dentsu's fire-breathing dragon jolted NSW households into noticing an invisible fuel, timed to the season when switches actually happen.
事例を読むHyundai cut car reviews to four seconds and doubled Facebook ad recall
AnalogFolk's '4 Second Reviews' for the Hyundai Venue delivered 25+ micro reviews — 6M YouTube views, 48% view-through and a Gold APAC Effie.
事例を読むHuggies opened a Baby Academy for Pups to prepare dogs for the new baby
Droga5's pop-up on Flatiron Plaza trained dogs' noses, ears and eyes for a baby's arrival — sound gardens, dog-vision films and sniff stations.
事例を読むHotelTonight saluted last-minute travellers with Wes Anderson-style mini epics
Our Man In Havana's 'plan less, live more' films cast HotelTonight's last-minute travellers as Wes Anderson eccentrics — Afghan hounds and tanning goggles.
事例を読むHinge launched its no-swipe app with an animated Dating Apocalypse escape
As swipe fatigue peaked, Hinge relaunched without swiping via the STUDIO's animated 'Date-O-Pocalypse' carnival — set to Heart's 'What About Love'.
事例を読むGreenpanel turned lockdown furniture into 21 days of home workouts for India
India's biggest wood-panel maker met the 21-day lockdown with a daily furniture exercise video — a content series where the product's product is the gym.
事例を読むGenesis launched in Europe with a free diver's silence instead of a car ad
In a summer of shouty sports ads, Genesis's first European campaign starred a champion free diver doing nothing — until the GV80 came to him.
事例を読むDom Pérignon cast Christoph Waltz as the moment P2's 16-year patience pays off
For prestige cuvée P2, BETC Luxe built a 'Touched with Plénitude' launch around Waltz, shot by Billy Kidd and, for two markets, Nicholas Alan Cope.
事例を読むCarBravo blanketed the Detroit Auto Show with 1,000 toy-sized pop-up shops
After its Cannes-winning Barbie car resale, CarBravo scattered 1:64 toy pop-up shops with QR codes across downtown Detroit.
事例を読むBurger King and Ogilvy turned $5 Twitch donations into ads that streamers never agreed to
Ogilvy paid $5 text-to-voice Twitch donations to read Burger King ads on strangers' streams, and the streamers who got them objected.
事例を読むBurger King turned outdoor screens into live UV meters: 'Don't grill yourself'
Zaraguza CZ and Wavemaker had Burger King's digital displays show a real-time UV scale, so flame-grilling's master could warn people not to grill their skin.
事例を読むBudweiser became 'Foodweiser' — cans printed with the snacks that slow alcohol down
MullenLowe Delta printed burgers, wings and fries onto Budweiser cans with an 'eat and enjoy responsibly' message — 58,000 cans sold in one week.
事例を読むNoma Bar's negative-space illusions made BT Security's hidden threats visible
BT Security and Wunderman Thompson UK briefed Noma Bar for 'See Further': a hawk over a typist, sharks round a hidden face, a snake in the grass.
事例を読むBord Gáis introduced Ireland to 'Zenergy' — smart plans that save relationships
The Brill Building's first Bord Gáis work stars a relationship counsellor out of clients — Smart plans ended the arguments over household bills.
事例を読むBiborg's Resident Evil 2 pre-roll let viewers choose Leon or Claire and the story
Chained YouTube TrueView end cards turned Capcom's remake launch into a multiple-choice film — 33% continued the experience, 85% stayed to the end.
事例を読むAXA sold the most expensive chocolate bars in Germany to sell health insurance
Publicis Conseil priced potential medical costs into everyday items — supermarket chocolates drove +148% awareness against target for AXA Germany.
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