Fender launched vintage-spec guitars by having Patti Smith declare Music Never Dies
Fender's biggest campaign yet: Patti Smith voices 'Music Never Dies' while Beck, James Bay and Brothers Osborne testify to vintage specs.
Leer el casocreatives.centerUN ARCHIVO DE CASESTUDIES.CHAT
Ideas que te hacen
detenerte a mirar.
La historia detrás del trabajo creativo. Del encargo al impacto.
Todo el archivo, en la appLos artículos están disponibles en inglés y chino simplificado. Los títulos y textos conservan su idioma de publicación.
Casos publicados
2,000 CASOS PUBLICADOS · ACTUALIZADOS REGULARMENTEEnterogermina put gaming influencers' real mums inside their livestreams
MRM Spain trained mothers of Brazil's top gaming influencers, then crashed their kids' livestreams with look-alike avatars to talk gut health.
Leer el casoDelta painted nine fake travel backdrops so NYC singles could up their Tinder game
Wieden+Kennedy NY's #DeltaDatingWall put a mural of nine destinations on a Williamsburg wall, letting singles fake that match-winning travel selfie at home.
Leer el casoCurrys built billboards full of broken tech that passers-by could grab for cash
Interactive special builds in three UK cities let people pull old toasters and phones off the poster — each worth at least £5 via Currys' trade-in.
Leer el casoCG Insurance made Aunt Angie, the Caribbean's first insurance brand character
Her stories are wildly complicated — hang-gliding with goats, monkeys robbing a bank with her car — but Aunt Angie is covered, and now she covers you.
Leer el casoCamden Town Brewery's TV ad gave away 45,000 beers through QR codes
The 'telly ad you can drink (kind of)': scan the QR code on screen during the Champions League and fresh Camden Hells lands at your door.
Leer el casoCalor's Clever Dick: the village know-it-all smugly heats with oil, not gas
MullenLowe made smugness the villain: Clever Dick wins the marrow contest but loses the argument — he heats off-grid with oil, not Calor.
Leer el casoCall of Duty operators smashed through anamorphic billboards in three cities
Amplify launched Modern Warfare II with 3D anamorphic OOH in LA, NYC and London — MacTavish cracking through glass, Ghost emerging with night-vision goggles.
Leer el casoBulldog's first ad cast awkward elves to laugh at man-to-man gifting
adam&eveDDB launched Bulldog's first campaign on the awkwardness of men swapping Christmas gifts, starring a male elf and a giant skincare gift.
Leer el casoBouygues Telecom's scheming grandmother fakes bad coverage to keep her granddaughter close
BETC's 'Mamita' film: a grandma exploits her granddaughter's belief that the countryside has no signal, set to Elvis Costello's take on Aznavour's 'She'.
Leer el casoPlaza Vea's Bell's invented absurd theories to explain why its own brand is so cheap
A Peruvian supermarket's first own-label campaign answered 'how is this so cheap?' with conspiracy-style comedy: an accounting error, maybe the CEO is a child.
Leer el casoYasmin's China launch asked women to invent Chinese characters the language lacks
For the contraceptive's OTC debut, BBDO Beijing skipped product claims and invited women to rewrite the 女 character's definitions — as 女∞, infinite.
Leer el casoA SHOC traded neon rage for California light in its Charged by Nature rebrand
Deutsch LA rebuilt energy drink A SHOC's identity around California's natural light and the outdoors, breaking the category's neon, all-nighter conventions.
Leer el casoAsda's Halloween family got possessed by the spirit - and Shazam put you in the ad
Saatchi's 2017 Asda Halloween ad possessed a whole family into lip-syncing Cameo's 'Word Up', with a UK-first Shazam lip-sync filter.
Leer el casoadidas built Messi fans a 4,500 sq ft Fütopia pop-up in downtown Miami
Equal parts boutique, soccer clubhouse and museum of Messi, Fütopia was pulled off in three weeks to ride the biggest news in US soccer since Beckham.
Leer el casoWorld's 'No Bot Shop' gave prizes only to verified humans — one World ID, one spin
A one-day Melrose Ave pop-up put 1,000+ prizes behind proof-of-personhood: verify with World ID, spin the wheel, walk away with something bots can't win.
Leer el casoVolvo's safety test film gets crashed by a collapsing glacier: climate is the real test
Grey's global film for Volvo tours decades of crash tests, then lets a collapsing glacier interrupt: climate change is the ultimate safety test.
Leer el casoVisit North Carolina turned New York's own colours into a fall-foliage ad
Luquire placed transparent leaf-shaped magnets over NYC's brick, taxis and signage — the city's colours became North Carolina's foliage pitch.
Leer el casoKinetic type gave Verizon's 5G launch a visual language that needed no voiceover
DIA and Brand New School built Verizon's 5G launch language: kinetic type, the iPhone outline and red-lit 3D, selling speed in 30 silent seconds.
Leer el casoUswitch rebrand put the 'U' first: 'You, powered' for the UK's switching site
venturethree rebuilt Uswitch around 'You, powered' — a Helvetica Now identity heroing the U, designed with the product team for WCAG AA+ accessibility.
Leer el caso