Landor gave Cyprus Airways a livery of olive branches and a golden mouflon

Redraw the airline's livery and identity around the island's landscape, oceans and culture rather than the standard flag-carrier playbook.

Paint the fleet in pastel sea-greens with an olive branch on the tail and engines and a subtle gold mouflon line on the fuselage — Cyprus without flags.

Led by global creative officer Peter Knapp, Landor developed the pastel-green palette, olive-branch tail and engine marks, gold mouflon fuselage emblem and lowercase serif wordmark, rolling them out across a new fleet, staff uniforms, cabin interiors and marketing materials from June 2017 onwards.

The rebrand rolled out from June 2017 across fleet, uniforms, cabins and marketing. The source reports no passenger figures.

Landor rebranded Cyprus Airways and redesigned its aircraft livery to draw more cues from the country's culture. The new look pairs a pastel green palette — shades chosen to represent the 'hues of the sea' surrounding the island — with an olive branch symbol on the tail and side engines.

On the fuselage sits a 'subtle' gold line emblem of a mouflon, the wild sheep found in Cyprus and one of its national symbols, beneath a lowercase serif wordmark. Global creative officer Peter Knapp said the olive branch and mouflon imbue the distinctive features of the country's landscape, surrounding oceans and national identity — capturing 'a sense of the country for passengers before they've even arrived'.

Knapp said the consultancy deliberately wanted to avoid the stereotype of an 'overt sense of nationalism' seen in the branding and livery of other national airlines. Chief commercial officer Natalya Popova added that the design aims to be reminiscent of the island's 'unique, peaceful and beautiful atmosphere'. The new branding and livery rolled out from June 2017 across a new fleet of airplanes, staff uniforms, cabin interiors and marketing materials.

Anchoring the design in specific island symbols — sea hues, olive branch, mouflon — gives the airline an identity rivals cannot copy.

Refusing the flag-and-eagle formula of national carriers made the brand feel like a place, not a state.

The system scales from a tail fin to a uniform button without changing registers.

National identity can come from landscape and symbols instead of flags — specificity reads as culture where nationalism reads as cliché.

The rollout continued from June 2017 onwards; the source reports no follow-up figures.