What it had to solve
Create a launch film announcing that VALORANT, League of Legends, Teamfight Tactics, Wild Rift and Legends of Runeterra are on Xbox Game Pass, and show players the rewards unlocked by linking their Riot and Game Pass accounts.
The idea
Five cave scenes, each housing a carved character sculpture backlit green through the cracks — a pathway into Riot's games now on Game Pass.
How it works
We Are Royale combined original 3D animation, game footage and moving typography in a cinematic, hyper-real visual language: character sculptures teased in close-ups and revealed together in a match-cut sequence, geometric backdrops segmenting the footage, green light emanating from cracks as a metaphor, and both logos built into the rock with a neon finish.
What it did
The film launched the partnership, which let players claim in-game premium rewards and member-only benefits by linking accounts; the article reports no viewer figures.
Background
In January 2023, Riot Games announced that its entire library of PC and mobile titles — VALORANT, League of Legends, Teamfight Tactics, Wild Rift and Legends of Runeterra — would be available on Xbox Game Pass, with players unlocking premium rewards and member-only benefits simply by linking their Riot and Game Pass accounts.
Creative production company We Are Royale made the announcement film a mashup of fan-favourite characters and gameplay, built around five different cave scenes, each featuring a character sculpture specific to one of the Riot properties now on Game Pass.
The team combined original 3D animations, game footage and moving typography, backlit the sculptures with geometric backdrops to segment footage and messaging, and spent heavily on textures and lighting to balance sculpture and gameplay. Green light emanates from cracks in the sculptures and cave environments — a visual metaphor for a pathway into Riot's games.
Executive creative director Jason Cook said building the narrative around key characters was the best way to make players understand the benefits of linking accounts; the sculptures are teased in close-ups and then revealed together in a match-cut sequence, before both logos appear built into the rock, unified with a neon light treatment.
Why it lands
Five sculptures equal five games, so the composition itself explains the deal's scope without a line of copy.
Cinematic craft signals that this is a landmark partnership, not a routine promo.
The shared rock with both logos makes 'two communities, one membership' physical.
What you can take
A crossover announcement lands when the craft itself shows both worlds fusing — here the partner logos are literally carved into the same rock.
Since then
No follow-up performance figures are reported in the source.
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