Ecuador's top rice brand hides 20 painted prize grains — 'Rice of Glory' wins Gran Ojo
Arroz Super Extra paints 20 winning grains with prizes and hides them in black rice bags — 1M cases sold, El Ojo 2024 Gran Ojo Directo.
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2,108 PUBLISHED CASES · REGULARLY UPDATEDKFC Thailand turns Colonel Sanders into Uncle KFC - rice bowl wins MAD STARS Grand Prix
KFC Thailand rebrands Colonel Sanders as 'Loong KFC', a lovably awkward neighbourhood uncle, so its chicken rice bowl becomes an everyday Thai comfort meal.
Read the caseClash Royale turns a rip-off crisis into a player amnesty — Cannes Grand Prix
Instead of suing knock-off games, Clash Royale let their players transfer all progress into the real game — 2.3M converts, Gaming Grand Prix
Read the caseBarcelona's superblocks reclaim nine blocks for people — city NO2 down 31% by 2023
Nine blocks, one superblock: through-traffic stays on perimeter roads while interior streets become playgrounds, plazas and green paths.
Read the caseDoorDash turns the Super Bowl into one giant cart — every ad's product to one winner
DoorDash proves it delivers anything by carting every product advertised during the Super Bowl — 76 brands, one prize — and making America crack the code.
Read the caseCanon's multi-position CT scanner wins iF Gold 2026
Aquilion Rise scans patients standing, seated or lying, with a single-support gantry and a lit 800mm bore — and wins iF Gold 2026.
Read the caseSubstack launched in 2017 betting readers would pay for newsletters instead of ads
In October 2017 Substack went live with one paid newsletter; a year later 25,000 people were paying, and the ad-free subscription template had a name.
Read the caseOreo 'relaunches' in India to bring back 2011 — the year India won the World Cup
Oreo tied its 2011 India launch to India's World Cup win, then 'relaunched' and asked fans to repeat 2011 rituals — 2.6B impressions, no sponsorship.
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