Substack launched in 2017 betting readers would pay for newsletters instead of ads
In October 2017 Substack went live with one paid newsletter; a year later 25,000 people were paying, and the ad-free subscription template had a name.
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2,082 PUBLISHED CASES · REGULARLY UPDATEDOreo 'relaunches' in India to bring back 2011 — the year India won the World Cup
Oreo tied its 2011 India launch to India's World Cup win, then 'relaunched' and asked fans to repeat 2011 rituals — 2.6B impressions, no sponsorship.
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