Instagram's first wordmark change in ten years got instantly dubbed 'Instagzam'
On 14 August 2026 Instagram unveiled a heavier, more rigid wordmark — its first in a decade — and users mocked the cursive 'r' into 'Instagzam' memes.
阅读案例creatives.centerCASESTUDIES.CHAT 旗下档案
好创意，
值得多看一眼。
从创作背景到实际效果，看懂令人难忘的创意。
完整档案，尽在 App文章提供简体中文与英文版本。以下标题与正文保留原出版语言。
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2,000 已发布案例 · 定期更新Pentagram gave London's Ichibuns a tagline to demystify its Showa-era weirdness
Angus Hyland's 2018 refresh for the Chinatown Japanese diner added 'Japanese Super-Diner!' wording and Showa pop graphics so passers-by stopped misreading it.
阅读案例Helen turned a children's book heroine into an AI virtual influencer @EnergiaEllen
Kurio fed a children's book heroine's illustrations to generative AI for Finnish utility Helen, creating @EnergiaEllen, a 7-year-old virtual influencer.
阅读案例Pentagram rebuilt the Frist's identity from a snake-like S in its 1932 post office tiles
Pentagram's Austin studio renamed the Frist Center for the Visual Arts the Frist Art Museum and revived the deco 'S' affixed to its building.
阅读案例Europcar let three Arsenal footballers ad-lib a road trip and got 2.5M views in a week
With only hours of player access on club days, Sports at SMG and Liquid Thread let Čech, Welbeck and Walcott say their own words in a hire car — 2.5M views.
阅读案例Dunelm rewrote Grease's 'You're The One That I Want' to relaunch The Home of Homes
Dunelm turned its long-running 'Home of Homes' line into a Grease-fuelled musical number — its first brand work under a new marketing director.
阅读案例Wink gave 40-year-old herbal brand Crystal Star a simplicity-first rebrand
After 40 years without marketing, herbal brand Crystal Star asked Wink to reposition it for proactive wellness shoppers, starting with the logo.
阅读案例Churchill's stuntwoman leaps a road chasm to sell write-off replacement
A real no-harness jump from a written-off car to its upgraded twin made Churchill's 'pay the difference' option literal.
阅读案例Doritos torched a 'Flame Grilling since 1954' billboard to launch Whopper chips
To launch Whopper-flavoured Doritos, a 48-sheet billboard went up in flames outside a Burger King — and people warmed their hands on it.
阅读案例Breast Cancer Now's post-merger identity centres on an open 'o' embrace symbol
Wolff Olins' 2019 rebrand fused two charities' DNA into a dial-up, dial-down palette and an incomplete 'o' that each viewer completes for themselves.
阅读案例The Body Shop relaunched Body Butter by celebrating Black TikTok creators
After a year alone, 'self-love' felt quiet — so Odysseus Arms relaunched Body Butter with a choreographed tribute to Black TikTok creators.
阅读案例BMW ran Spider-Man movie ads on drivers' dashboards — and owners pushed back
A Spider-Man: Brand New Day partnership put banner ads and a web-swinging animation on BMW dashboards in 70+ countries — after BMW promised no in-car ads.
阅读案例Audi pulled its RS 4 ad of a girl eating a banana after a sexism backlash
A tweet ad — 'Lets your heart beat faster - in every aspect' — over a girl eating a banana read as suggestive; Audi apologized and opened an internal review.
阅读案例Asahi became the first alcohol brand to run a 3D anamorphic billboard in Hong Kong
dentsu International put a 3D anamorphic Asahi Super Dry can above Hong Kong's Times Square mall — a first for alcohol brands, in a 270-degree takeover.
阅读案例Airbnb turned the Louvre into a one-night home — 182,000 people entered to win
For the Louvre Pyramid's 30th birthday, Amplify and Airbnb gave two winners a night as the museum's only guests — its most-entered Night At ever.
阅读案例AA Insurance sent a T-rex and a unicorn loose in a family home
DDB New Zealand's 'Dinosaur vs Unicorn' for AA Insurance: a T-rex stalking a unicorn around a home turns out to be a father and daughter at play.
阅读案例Bill Nighy keeps saying 'U' in UKTV streaming platform's wordplay launch campaign
UKTV's streaming platform U launched 'U Talking to Me?' — Bill Nighy voicing a run of comic You/U confusions that resolve into the platform's name.
阅读案例Tiger Beer let its tiger out of the roundel in a JKR redesign to own 'Asia's beer'
Jones Knowles Ritchie's 2017 refresh uncaged Tiger from its orange roundel, letting it prowl across the wordmark for a bolder, more premium identity.
阅读案例Subway turned its plants' electrical signals into the first plant-based grime track
For World Earth Day 2021, P Money and Star.One built 'Vegang' from sounds extracted via PlantWave electrodes on Subway's plant-based menu plants.
阅读案例Next Insurance dropped insurer clichés for a cast of friendly cartoon characters
Collins' 2021 rebrand gave the small-business insurer motivational characters — a toolbox, a chef's hat — and messaging about opportunity instead of risk.
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