Diadora delivered its first pre-order on foot: a 1,500 km relay run to Barcelona
SMFB and MediaMonks had relay runners carry a pair of Italian-made N9000s from Diadora's HQ to a customer's Barcelona doorstep over nine days, tracked live.
Lire le cascreatives.centerUNE ARCHIVE CASESTUDIES.CHAT
Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
Cas publiés
2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTCanada and Helsinki swapped Pamelas after a billboard exchange about Pamela Anderson
Visit Helsinki's Vancouver Island billboard invited Pamela Anderson to her Finnish roots; Destination Canada's reply grew into 'The Pam Swap'.
Lire le casChupa Chups entered gaming with a Roblox skate park built for tricks and self-expression
Chupa Chups' first gaming activation let Roblox players skate a candy-coloured world, earn rewards with tricks and spend them on art and avatar outfits.
Lire le casA skincare ad turned its star into an anime warrior fighting dark spots
Chicnutrix Glow's 'Glow Mode On' film, conceptualised by Talented and animated by Paper Boat Studios, plays as an anime battle against pigmentation.
Lire le casChase deleted its 'make coffee at home' motivation tweet after a poor-shaming backlash
A #MondayMotivation tweet lecturing customers on small savings collided with bailout history, overdraft fees and a $31M CEO salary.
Lire le casBurberry's 'Night Creatures' turned a monstrous commuter encounter into street ballet
Burberry's film sends three dancers and an architectural, many-legged creature through London — a La(Horde) ballet instead of the promised sci-fi scare.
Lire le casTurner's Boing got a 'Better Together' rebrand where its logo remixes the shows
Buenos Aires studio LUMBRE rebuilt kids' channel Boing around a simple mechanic: when the logo enters a scene, it mixes characters and props into something new.
Lire le casBaskin-Robbins brought Stranger Things' Scoops Ahoy parlor to life — Morse code and all
Netflix cold-messaged Baskin-Robbins on LinkedIn; the chain rebuilt Scoops Ahoy in real stores, launched USS Butterscotch and hid a Morse code AR game.
Lire le casAstral Tequila cast 'The Most Interesting Man' in its first-ever creative campaign
Jonathan Goldsmith, the original Most Interesting Man, bent spoons and became the sun's namesake in ten Erich & Kallman spots for Astral Tequila's 2018 launch.
Lire le casArt Fund made the case that the more art you see, the more you see
A live-action, animation and 3D launch film for the National Art Pass: the more art you take in, the more it opens up your view of the world.
Lire le casAmman Design Week built 13 guesthouses for migratory birds across Amman
'Nuzul' extends Jordan's tradition of welcoming travellers to birds: 13 designer birdhouses give migrants a rest stop across two Amman neighbourhoods.
Lire le casPentagram redrew AmEx's 1975 blue box in bold so it survives the app-icon age
Abbott Miller's team kept the blue box but rendered its outlined lettering bold, added an AMEX crop for social and a non-outlined logotype by Jeremy Mickel.
Lire le casAllstate's 'Check First' turned football superstitions into insurance check-ins
Wieden+Kennedy Portland's 2026 season spots — a fan locked on a balcony, a sick-day lie exposed — nudge college football fans to check coverage and rates.
Lire le casZepto apologised after an 'I miss you' push pitched an emergency contraceptive
Zepto sent a user an 'I miss you' notification for i-Pill she never ordered; she posted it on LinkedIn and Zepto apologised and retrained its marketers.
Lire le casVoodoo Ranger's Roulette IPA hides two foul-tasting mystery cans among four good ones
A six-pack with identical cans and a roulette spinner: four Juicy Hazes, two Malört-style 'regrettable' IPAs, and no way to tell until the first sip.
Lire le casVolkswagen of America 'renamed' itself Voltswagen as a stunt, and the press ran it
VW of America leaked, then confirmed, a fake rename to Voltswagen ahead of April Fools' Day; AP and the BBC reported it before the stunt was revealed.
Lire le casVW turned a billboard into a giant SAD lamp to launch the electric ID. Buzz
For Blue Monday 2023, BBH London and The Glue Society built a working SAD lamp the size of a billboard near Waterloo and invited commuters to 'Recharge Here'.
Lire le casPorto Rocha turned Veeps' black-and-white look scarlet, borrowing the red 'live' indicator
Porto Rocha replaced Veeps' neutral tech look with scarlet and crimson tied to the live indicator, a custom typeface and a cinematic UI.
Lire le casThe US Virgin Islands filmed 'Real Nice' with 100+ locals and 80% of the budget on-island
JWT and local FilmVI shot the USVI's 2017 'Real Nice' campaign with 100+ island crew and talent, three TV spots, 16 digital films and 10+ print ads.
Lire le casWondrlab built UP Warriorz' warrior identity for the first WPL season
A logo honouring Jhansi Ki Rani, jerseys, bus design and the original anthem #UPWarriorzUttarDega launched UP's WPL franchise.
Lire le cas