Telenet's split-screen film walks two Belgian singers to a rooftop meeting

One of Belgium's largest cable broadband providers wanted a brand film about generations sharing the same bold attitude, not a product demo.

CZAR director Koen Mortier cuts between Zwangere Guy entering the underground sewers and Arno entering a laundromat, moving through churches, boxing arenas, pools, tunnels, roofs and cemeteries. The artists mimic each other's lyrics, switch sides and even meet inside their respective screens, before the final scene joins them side by side above Brussels.

No measured results are given. The film launched Telenet's campaign in August 2020, with photography by Jef Boes and post production by Make MAK.

With its new campaign from TBWA\Belgium, Telenet set out to showcase two different generations with similar mindsets and attitude: be yourself, be creative, be bold. The spot stars two Belgian singers, Zwangere Guy and Arno, and turns on a split-screen device: Arno enters a laundromat where a man is quite literally being cleaned, while Zwangere Guy descends into the sewer system.

Across the film the two walk through hallways, open doors and enter different environments — churches, boxing arenas, pools, tunnels, roofs, cemeteries — all symbolic of moving forward: when life shuts one door, another opens. The artists switch sides, mimic each other's lyrics and sometimes meet within their respective screens.

Directed by CZAR's Koen Mortier, the piece ends with both artists side by side, split screen gone, on a rooftop overlooking Brussels. LBB reported the work on 17 August 2020 with full credits across TBWA\Belgium, CZAR, ILA Studio and Make MAK; no measured campaign results are given.

The split screen literalises the brief — two generations, one attitude — instead of narrating it.

Each half could stand as its own film, which keeps both sides worth watching.

Surreal transitions between locations keep the audience intrigued across a long-form brand film.

The rooftop reunion pays off the device emotionally rather than abandoning it.

A formal device — the split screen — can carry a brand message about difference and sameness better than any script line, if you choreograph both halves to collide.

LBB published the report on 17 August 2020 with the full creative and production credits. The piece gives no airdate plan, view counts or brand-tracking results.