Gamtos Ateitis turned recycling sounds into a vinyl album — Trash Never Sounded This Good

Make people hear recycling differently: a sustainability project for a Lithuanian client, executed by MARIOS agency in Vilnius and awarded at ADC*E.

The sounds of sorting were captured from a kinetic sculpture made of recycled packaging; top electronic artists then sampled the glass, paper and plastic sounds into music. The outcome was a fully sustainable vinyl album, pressed from recycled plastic with paper covers, unveiled at the Baltics' biggest book fair.

Reached nearly 300,000 people. The work took a Bronze Award in Design Packaging and a shortlist in Film & Audio at the ADC*E 2025 edition.

'Trash Never Sounded This Good' turned recycling into art. For client Gamtos Ateitis, MARIOS agency in Vilnius captured the real sounds of glass, paper and plastic sorting — recorded from a kinetic sculpture made of recycled packaging — and had top electronic artists sample them into music.

The outcome was a fully sustainable vinyl album, pressed from recycled plastic with paper covers, unveiled at the Baltics' biggest book fair and reaching nearly 300,000 people. The project took a Bronze Award in Design Packaging and a shortlist in Film & Audio at the ADC*E 2025 edition.

Sorting sounds are real found percussion — the idea needs no staged metaphor to work.

Releasing on a recycled-plastic vinyl makes the medium itself the proof of the message.

Electronic artists bring audiences who would never read a recycling leaflet.

A book-fair unveiling placed the album in a cultural setting rather than a waste one.

Turning a chore into culture — giving waste a sound worth sampling — recruits artists' audiences as the campaign's distribution.

The album was unveiled at the Baltics' biggest book fair, reaching nearly 300,000 people, and won Bronze in Design Packaging at ADC*E 2025. No sales or behaviour-change figures are given.