paird launched with hand-cut papercraft couples - love is handmade, not stock
FUSE Create marked dating app paird's launch with cut-paper collages by Toronto illustrator Ashley Barron - peanut butter and jelly cuddling on a bread couch.
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好创意，
值得多看一眼。
从创作背景到实际效果，看懂令人难忘的创意。
完整档案，尽在 App文章提供简体中文与英文版本。以下标题与正文保留原出版语言。
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2,000 已发布案例 · 定期更新OVO plugged everyday appliances into the earth for Uncommon's first campaign
Uncommon's debut campaign for OVO Energy showed TVs on a beach rebutting climate deniers with Network's 'Get Mad' speech, scored to Slayer's 'Raining Blood'.
阅读案例Ottawa Tourism turned its city's name into a sigh of delight: from Oh! to Ah!
Rethink's new signature for Canada's capital exploits the one thing no rival can claim — 'Ottawa' is pronounced 'Oh to Ah'.
阅读案例O2 Germany rebuilt its Every Home ad inside Minecraft for 270,000 Twitch viewers
Serviceplan Bubble turned the campaign's key visual into a playable 300,000-block Minecraft build, finished live by Germany's biggest gaming streamers.
阅读案例Boston Logan hid $100 gift cards on baggage-claim belts for holiday arrivals
Massport and agency A&G turned the most dreaded wait in travel into a prize draw: suitcases came round the carousel with $100 gift cards attached.
阅读案例ManyPets followed one golden retriever from puppyhood to old age to sell lifetime cover
ManyPets' in-house team made a TV spot following golden retriever Ziggy across a lifetime, built on real stories and data from around half a million customers.
阅读案例Renault wrapped an Oxford Street pop-up floor to ceiling in CGI worlds for four cars
Maison Renault at Future Stores London ran floor-to-ceiling CGI on every LED surface, with motion content tuned to each model's character.
阅读案例LEO Pharma told chronic hand eczema's story through hands themselves
Klick Health's 'It's GO Time' launch film for ANZUPGO shows chronic hand eczema through micro-gestures — hesitation, restraint, release — not dramatisation.
阅读案例Kellogg's made 18 social films to break cereal out of the breakfast slot
Leo Burnett London's 'Because Yum' films pitch cereal as the snack for elevenses, after school, post-gym — any time but breakfast.
阅读案例Makeup brand Karen Betts declared Beauty Without Occasion in a shape-shifting film
Directed by Chloe Victoria Hughes, the surreal brand film rejects beauty saved for special occasions and ends in a disguised act of rebellion.
阅读案例IKEA Belgium's Christmas tale Operation Treenapping puts togetherness before gifts
Three boys kidnap a Christmas tree to reunite it with its family — a contemporary fairy tale that argues the essence of Christmas is being together.
阅读案例Hyundai's IONIQ 6 film sent an astronaut drifting — he was a lost keychain
Mackenzie Sheppard's 'The Awakening' opens as an epic space movie, then reveals the drifting explorer is a keychain linking back with the car's key-fob.
阅读案例Hermitage Amsterdam teased its Dutch Masters homecoming without showing a single canvas
For the masters' first return from Russia in centuries, TBWA's films showed Dutch talents reacting to paintings the camera never revealed.
阅读案例Hennessy staged Alicia Keys and Lang Lang at two pianos in a Utah canyon
For its Paradis cognac, Hennessy had Keys compose and Lang Lang layer a duet filmed in the desert — harmony as the product story.
阅读案例Heinz handed Habs fans napkins made of rival Lightning jerseys
In a Canadiens–Lightning playoff game, Rethink turned rival jerseys into 'Rival Wipes' so Habs fans wiped ketchup on enemy colours, not their own.
阅读案例Greenlight rebuilt its kids' fintech brand around rounded 'milestones'
With customers past one million, Greenlight and Dear Future rebuilt the kids' debit-card brand around rounded 'milestone' shapes that echo the card itself.
阅读案例Great Northern answered luxury indulgence ads with the free outdoors version
Australia's top beer mirrored hotels, fine dining and city bars against what the bush offers for nothing — and bought the media inside luxury articles.
阅读案例First Choice sent budget cutters after a mafia boss to sell a Gen Z card
Leo Burnett Thailand's surreal tale stars artist Ink Warunthon as a collab-obsessed mafia boss overrun by budget cutters — until the XU credit card rescues her.
阅读案例FIFA 20 launched its street mode by celebrating players who do it 'wrong'
adam&eveDDB's global launch film, directed by Yann Demange, filled the screen with football's rule-breakers — from Rapinoe to a freestyler — to sell Volta.
阅读案例Fiat's UNOLab proved the new UNO's tech with walnuts, rubber ducks and zoetropes
Leo Burnett Tailor Made launched the 2017 Fiat UNO with 'A whole lotta car in a single UNO' - seven short films testing features through absurd experiments.
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