BMW's $18-a-month heated seat subscription dies after 14 months of driver mockery
BMW charged a monthly fee to switch on heated seats already installed in its cars — until a board member killed the model: perception is reality.
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公開済みの事例
2,000 公開済みの事例 · 随時更新Tata.ev turns Ellyse Perry's shattered car window into a 'Perry Powerful Punch' award
When Ellyse Perry's six smashed a Tata Punch.ev display window, Tata.ev and FCB Kinnect made a trophy from the glass and named it Perry Powerful Punch.
事例を読むAustralia's Donation Dollar, the first coin built to be donated — ADFEST Grande
The Royal Australian Mint mints 25 million legal-tender $1 coins designed to be donated, not spent; within two months, 53% of coins found were passed on.
事例を読むMenlo Innovations runs a software firm on pair programming: new partner every week
Since 2001 every Menlo employee works in pairs with a new partner each week - one keyboard, shared context, and a culture built on joy instead of fear.
事例を読むBBC's real-fire Winter Olympics film 'Trails Will Blaze' wins Film Craft Grand Clio
BBC and NOMINT animate 700 3D-printed athletes with real fire against the Dolomites — a handcrafted Winter Games film that won the 2026 Film Craft Grand Clio.
事例を読むNotCo introduces Giuseppe, the AI chef behind its plant-based milk, meat and chicken
NotCo's food AI designed products nobody could trust — until R/GA gave the algorithm a name, face and voice, making it the brand's most persuasive asset.
事例を読むGreyhounds As Pets borrows Santa's Little Helper — completed adoptions up 64.6%
After NZ banned racing, Special used The Simpsons' Santa's Little Helper in a Christmas campaign that lifted adoptions by 64.6%.
事例を読むTravis Scott plays a concert inside Fortnite — 12.3M people attend live
Epic turned Fortnite into a concert venue: a giant Travis Scott avatar staged ten-minute shows that drew 27.7M unique players.
事例を読むRobinhood grows up with a sharper finance identity
Robinhood and Porto Rocha replaced startup whimsy with a restrained black, white and neon system for a broader investing platform.
事例を読むCeleste's Assist Mode: a hard platformer where difficulty is a dial, not a gate
Celeste shipped with difficulty sliders — slow motion, extra dashes, invincibility, chapter skips — no shame, no penalty, no save-file branding.
事例を読むScrub Daddy: smiley sponge that firms up in cold water — from 3M 'scrap' to a $220M brand
Aaron Krause's rejected hand-scrubber sponge — firm in cold water, soft in warm — becomes Shark Tank's biggest cleaning hit.
事例を読むAllstate's Mayhem robs a couple's replica home live at the Sugar Bowl — two Silver Effies
At the 2015 Sugar Bowl, Allstate's Mayhem sold a real couple's 'belongings' live online — 18M hits, 18% sales lift, two Silver Effies.
事例を読むCameo turns celebrity shoutouts into a marketplace — $5-$3,000 a video, $1B by 2021
In 2017 Cameo let celebrities sell personalized video messages, each setting their own price while Cameo took 25%; by 2021 it was valued above $1B.
事例を読むDHL really delivers a parcel 'yesterday' — Tokyo to LA across the date line
A grandfather's forgotten birthday gift leaves Tokyo on Jan 26 and lands in LA on Jan 25, so DHL proves it can deliver 'yesterday'.
事例を読むDyslexia Scotland weaponizes Comic Sans to recruit designers
A campaign that made designers face their most hated font, Comic Sans — which dyslexic readers find easier — and launched a free inclusive typeface.
事例を読むSemco lets workers set pay and review bosses — revenue climbs 700% in a decade
Ricardo Semler runs Semco as a democracy: staff set salaries, choose hours, and rate their bosses every six months.
事例を読むNike hands 'Just Do It' at 30 to Colin Kaepernick — and sales jump 31%
Nike makes Colin Kaepernick the face of Just Do It at 30 — shoes burn online, then sales rise 31% and Cannes hands the film two Grands Prix.
事例を読むGretel rebuilds the Philadelphia Art Museum brand around Philly's own voice (interview)
In a The Brand Identity interview, Gretel and the museum describe a vernacular rebrand: a 'tool and die' griffin, a local-legend typeface, a plainer name.
事例を読むMuseum of Broken Relationships turns ex-lovers' keepsakes into a global exhibit
Zagreb artists Olinka Vištica and Dražen Grubišić turned breakup leftovers into a museum — permanent in 2010, toured to 50 cities, second home in LA.
事例を読むQuaker's Dohale Jevan film makes a baby shower the stage for child nutrition
Quaker's first long-format film used Maharashtra's Dohale Jevan ritual to talk about child nutrition through a boy worried for his unborn sibling.
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