Mountain Dew turns every game sound into the word 'DEW' — ADFEST 2026 Digital Gold
BBDO Guerrero rebuilds game audio from voice recordings of 'DEW' — 63M+ views, Cannes Bronze, LIA Gold, ADFEST 2026 Digital Craft Gold.
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Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTFoodera's new brand unites five machinery makers under a logo built from factory geometry
Dragon Rouge named and branded Foodera Technologies, drawing an isometric F from a factory line and a machine cube in industrial safety lime green.
Lire le casHato Hone St John builds a 160-LED Station of Light — NZ$3.8M appeal
NZ's ambulance charity built a glowing 160-LED 'Station of Light' so an invisible building could lead its NZ$4M appeal.
Lire le casPhilippine Airlines makes its safety video a telenovela — 33M views, MAD STARS Grand Prix
A six-minute telenovela-style safety briefing drew 33M views and 93% recall — 'Safetynovela' won MAD STARS 2026's Branded Entertainment Grand Prix.
Lire le casMarimekko bans floral prints, so Maija Isola paints one anyway — Unikko (1964)
Founder Armi Ratia banned floral prints at Marimekko; Maija Isola answered with Unikko, a giant abstract poppy that became the brand's emblem for 60 years.
Lire le casVlambeer's 'The Art of Screenshake' turns 44 minutes of screen wobble into industry gospel
Vlambeer's 2013 talk shows how a few lines of camera-shake code make a shooter feel alive — and hands indie games a shared vocabulary for game feel.
Lire le casI Want To Draw A Cat For You turns doodles into a $10 checkout
Steve Gadlin packaged custom stick-figure cat drawings as a tiny online product, then won Mark Cuban's Shark Tank backing.
Lire le casNike's Chalkbot prints fans' words on Tour de France roads — Cannes Cyber Grand Prix 2010
A trailer-mounted robot chalked messages people sent by SMS, Twitter or banners onto Tour de France roads — hope written into the race itself.
Lire le casApple's iTunes Store sells singles for 99¢ — 1M songs sold in week one
Apple unbundled the album: 200,000 songs at a flat 99¢ per track, no subscription — over 1 million songs sold in the first week.
Lire le casMissing Children Argentina puts QR codes where celebrity kids' faces are blurred
On the exact spot where Argentine media blur a celebrity child's face to protect it, a QR code opens the file of a missing child who needs to be seen.
Lire le casNintendo Labo turns cardboard into Switch games — 1M Toy-Con kits in one quarter
Labo folds flat cardboard sheets into Toy-Con toys — piano, robot suit, fishing rod — that plug into Switch Joy-Cons; over a million kits sold by July 2018.
Lire le casSpotify's Backstage: an internal developer portal that became the industry standard
Engineers juggling many cloud tools got one internal portal; Spotify open-sourced it and 3,000+ companies built developer platforms on it.
Lire le casCadbury reboots Bournville as the anti-pretension dark chocolate
Comedic films pit two cacao-snob connoisseurs in escalating one-upmanship while a Bournville fan quietly enjoys chocolate — first new positioning in ~50 years.
Lire le casHyundai Card revived Alphabet Card as its own rebellious 'Miu Miu' brand
After nearly 20 years, Hyundai Card relaunched Alphabet Card as an independent universe — bold colours, its own typeface, pop-out unboxing and pop-up stores.
Lire le casVienna's Frauen-Werk-Stadt: a women-designed housing district — 357 flats for daily life
Vienna ran a housing competition only women could enter — the 357-flat district became the model for gender-sensitive planning.
Lire le casAfreecaTV turns eating alone into a live show — mukbang becomes a global genre
BJs on AfreecaTV ate huge meals on camera while chatting with viewers; the 'eating broadcast' format circled the globe and earned an OED entry in 2021.
Lire le casUNICEF Vietnam's MalNutrition Plates print child hunger data onto dinnerware
Dentsu Redder and porcelain brand Minh Long turn Vietnam's child malnutrition statistics into ceramic plates whose sales fund UNICEF meal programs.
Lire le casNintendo Labo turns Switch software into cardboard Toy-Cons kids build first
DIY cardboard kits for Switch — a piano, robot suit and fishing rod powered by the Joy-Con — make building part of the game and teach programming.
Lire le casTwo students turn a sidewalk banh mi cart into a 500-cart chain and $2M yearly sales
Banh Mi Ma Hai: eight carts, 3M VND each, payback in two months; then a micro-franchise at 7.5M VND that turned street vending into a 1,000-partner chain.
Lire le casHyundai's Re:Style turns car-seat waste into designer fashion at New York Fashion Week
Hyundai had Zero + Maria Cornejo turn leftover car-seat leather into a 15-piece capsule at NYFW — an annual upcycling platform now in its fourth year.
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