Mibanco's EstibADores turns Lima porters' handcarts into ad space that pays them
A weight-cap rule protected Lima's Gamarra porters but cut their pay. Their bank turned handcarts into billboards: brands buy the panels, porters bank a fee.
事例を読むcreatives.centerCASESTUDIES.CHAT のアーカイブ
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全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
公開済みの事例
2,000 公開済みの事例 · 随時更新adidas turns Dubai restaurant Ravi into a sneaker — Superstar Ravi sells out in 15 minutes
Instead of a celebrity collab, adidas built the Superstar Ravi's with a 42-year-old Dubai street-food joint — sold out in 15 minutes, swept Dubai Lynx.
事例を読むFavela Painting: Dutch duo and Rio youths repaint a favela - and its image
Artists Haas&Hahn trained Rio youths to repaint their favelas in huge murals and blazing color - turning stigma into pride, attention and jobs.
事例を読むTourism Victoria lets the world steer live tourists through Melbourne — Spikes GP x2
Tourism Victoria put cameras on four real explorers and let global users direct them live — a try-before-you-visit city guide.
事例を読むPGA TOUR Vision puts live golf shot trails into Apple Vision Pro
PGA TOUR turned ShotLink data into 3D course models so Vision Pro fans could stand virtually inside live tournament play.
事例を読むNoita made every pixel a simulation, then wrapped it in a roguelike
Nolla Games' Noita simulates every pixel as a real material — water, lava, acid, fire — then adds permadeath so players must read the reactions to survive.
事例を読むOatly wins China one café at a time — 'Three Ones' turns baristas into its channel
Failing at retail, Oatly focused on one city, one market, one product — seeding Barista oat milk in ten Shanghai cafés until baristas built the brand.
事例を読むHBO turns White Lotus Season 3's Thai resort into a real-world marketing destination
After a two-year gap, HBO sold Season 3 as a world to visit — resort stays, brand collabs, social fandom — and broke its own viewership records.
事例を読むTelfar's Bag Security Program swaps scarcity drops for made-to-order bags
Telfar's viral Shopping Bag resold for triple retail, so the label opened a 24-hour unlimited pre-order — every bag made to order, no resale premium.
事例を読むFaroe Islands' Sheep View 360 puts cameras on sheep — and Google comes to map
With no Google Street View coming, Visit Faroe Islands strapped solar 360 cameras on sheep — five weeks later Google brought its own cameras.
事例を読むSaudia 'The Coolest Ihram' cools pilgrims' garment with patented fabric — Loeries Bronze
Saudia and Landor re-engineer the 1,400-year-old Ihram with cooling fabric that lowers skin temperature by up to 2°C — 8,400+ pilgrims protected at Hajj 2025.
事例を読むYahoo's Brickhouse: a startup factory inside the corporation, gone in two years
Yahoo put a startup incubator in San Francisco in 2007 — small teams shipped Pipes and Fire Eagle before the company shut Brickhouse down in 2008.
事例を読むMolson pays Olympic athletes via their parents: 'Paid Through Parents' (Paris 2024)
IOC rules barred Molson from paying Team Canada athletes, so it signed nine parents to real endorsement deals — and funneled $15K per athlete through them.
事例を読むTiger Beer erases its own tiger to save real ones — the '3890 Tigers' selfie campaign
Tiger Beer removed its 84-year-old tiger icon, gave WWF $1M, and turned fans' selfies into artist-drawn tigers to fight the illegal tiger trade.
事例を読むThe 'You're Cooked' no-heat cookbook cuts NZ drunk-cooking — 44% drop, Global Grand Effie
FENZ gives drunk cooks a no-stove 'Cooked Book' — unattended cooking falls 44%, fires drop, Global Grand Effie
事例を読むMazda films one owner's 25-year farewell to her RX-7 — and wins its first Cannes Lion
Mazda's documentary follows an owner's final three days with her RX-7; the restored car lives on as a PR vehicle and the film wins Mazda's first Cannes Bronze.
事例を読むBradesco writes Brazilian dances into sheet music for the first time — Dancebook Brasil
Bradesco and Carlinhos de Jesus notate samba, frevo, toada and chula in Benesh score — a book sent to the Royal Academy of Dance.
事例を読むSplatoon rethinks the shooter — Turf War is won by painting the map, not killing rivals
Nintendo's 2015 shooter changes the win condition: two teams of four win Turf War by covering the arena in ink, selling 1M copies in a month.
事例を読むDave's Hot Chicken's 2017 parking-lot pop-up — $900, night-only, sold out nightly
Four friends spent $900 on a fryer and ran a night-only hot chicken pop-up in an East Hollywood parking lot; the line made it a billion-dollar brand.
事例を読むCopenhagen makes green actions currency — bike or clean up, get free kayaks and museums
In CopenPay's 2024 pilot, climate-friendly actions bought free kayaks, lunches and museum entry; 30,000+ joined, and the scheme went year-round in 2026.
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