La historia detrás del trabajo creativo. Del encargo al impacto.
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A weight-cap rule protected Lima's Gamarra porters but cut their pay. Their bank turned handcarts into billboards: brands buy the panels, porters bank a fee.
Leer el casoInstead of a celebrity collab, adidas built the Superstar Ravi's with a 42-year-old Dubai street-food joint — sold out in 15 minutes, swept Dubai Lynx.
Leer el casoArtists Haas&Hahn trained Rio youths to repaint their favelas in huge murals and blazing color - turning stigma into pride, attention and jobs.
Leer el casoTourism Victoria put cameras on four real explorers and let global users direct them live — a try-before-you-visit city guide.
Leer el casoPGA TOUR turned ShotLink data into 3D course models so Vision Pro fans could stand virtually inside live tournament play.
Leer el casoNolla Games' Noita simulates every pixel as a real material — water, lava, acid, fire — then adds permadeath so players must read the reactions to survive.
Leer el casoFailing at retail, Oatly focused on one city, one market, one product — seeding Barista oat milk in ten Shanghai cafés until baristas built the brand.
Leer el casoAfter a two-year gap, HBO sold Season 3 as a world to visit — resort stays, brand collabs, social fandom — and broke its own viewership records.
Leer el casoTelfar's viral Shopping Bag resold for triple retail, so the label opened a 24-hour unlimited pre-order — every bag made to order, no resale premium.
Leer el casoWith no Google Street View coming, Visit Faroe Islands strapped solar 360 cameras on sheep — five weeks later Google brought its own cameras.
Leer el casoSaudia and Landor re-engineer the 1,400-year-old Ihram with cooling fabric that lowers skin temperature by up to 2°C — 8,400+ pilgrims protected at Hajj 2025.
Leer el casoYahoo put a startup incubator in San Francisco in 2007 — small teams shipped Pipes and Fire Eagle before the company shut Brickhouse down in 2008.
Leer el casoIOC rules barred Molson from paying Team Canada athletes, so it signed nine parents to real endorsement deals — and funneled $15K per athlete through them.
Leer el casoTiger Beer removed its 84-year-old tiger icon, gave WWF $1M, and turned fans' selfies into artist-drawn tigers to fight the illegal tiger trade.
Leer el casoFENZ gives drunk cooks a no-stove 'Cooked Book' — unattended cooking falls 44%, fires drop, Global Grand Effie
Leer el casoMazda's documentary follows an owner's final three days with her RX-7; the restored car lives on as a PR vehicle and the film wins Mazda's first Cannes Bronze.
Leer el casoBradesco and Carlinhos de Jesus notate samba, frevo, toada and chula in Benesh score — a book sent to the Royal Academy of Dance.
Leer el casoNintendo's 2015 shooter changes the win condition: two teams of four win Turf War by covering the arena in ink, selling 1M copies in a month.
Leer el casoFour friends spent $900 on a fryer and ran a night-only hot chicken pop-up in an East Hollywood parking lot; the line made it a billion-dollar brand.
Leer el casoIn CopenPay's 2024 pilot, climate-friendly actions bought free kayaks, lunches and museum entry; 30,000+ joined, and the scheme went year-round in 2026.
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