Hornbach films a life in one-square-meter rooms — Cannes Film Craft Grand Prix 2024
Facing shrinking homes, German DIY chain Hornbach films a man living entirely in one-square-meter rooms, built as real sets — a Film Craft Grand Prix.
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公開済みの事例
2,000 公開済みの事例 · 随時更新The Bundesliga refreshed its brand five times in 15 years — one player icon, new skin
DFL's Markert and Mutabor's Paravicini trace the league's design evolution from glossy 3D to a tactile, AI-assisted system synced to media contracts.
事例を読むInside Out: JR turns his TED Prize wish into world's largest participatory art project
Winning the 2011 TED Prize, JR let anyone upload a portrait, get a giant poster by mail, and paste it in public — 500,000+ joined in 152 countries.
事例を読むWelcome to Night Vale turns cosmic horror into mundane radio news — a fiction-podcast hit
Two theatre writers frame a desert town's supernatural events as routine radio news — and create a fiction-podcast institution.
事例を読むMarazzi's Terramater tiles turn a 1974 patent into Red Dot Best of the Best 2025
Marazzi revived its 50-year-old single-firing patent with red clay and 60% recycled content — and won Red Dot's top product-design prize.
事例を読むQuakeWorld: Carmack makes 300 ms dial-up multiplayer feel like single player
Rearchitecting Quake for modem links, Carmack cut server turnaround below 4 ms and let each client predict its own movement.
事例を読むAirbnb sold $40 cereal to raise $30k; YC invested.
Rejected and in debt, Airbnb sold 1,000 $40 cereal boxes; Graham saw proof they could persuade strangers.
事例を読むSBS makes an ad only it can air — full-frontal nudity proves 'We Go There', Spikes GP
SBS's 50th-birthday ad is too explicit for any other network — only SBS can air it, and that exclusivity is the point; a PG version ran elsewhere.
事例を読むTOMS ties a donated pair to every purchase — One for One becomes the model
Every pair bought triggers a pair given away — giving is priced into the product, not a separate charity.
事例を読むLALCEC ambushes press conferences with one prostate-cancer question — Cannes PR Gold
LALCEC had journalists end big interviews with 'Have you had your annual prostate exam yet?' — prostate check-up appointments rose 31%.
事例を読むBabyshop's double-sided pencils turn colouring time into a colour-blindness test
One pencil end shows colours as seen, the other as colour-blind kids see them; mismatches while colouring flag the condition — 30,000 sets reached schools.
事例を読むMorning Star runs a tomato giant with no managers — colleague letters replace bosses
Tomato giant with no bosses, titles or promotions: every employee negotiates a Colleague Letter of Understanding with peers and is paid by elected committees.
事例を読むCheetos turns snack dust into comedy — 1.5B impressions, AAF Best of Show
99% of people snack with their dominant hand, so Cheetos built comedy around the 'other hand' — films, OOH stunts and a wonky font drawn with the wrong hand.
事例を読むCadbury redrew its founder's family signature for its first identity overhaul in 50 years
Bulletproof rebuilt Cadbury's identity from the Bournville archives — a lighter cursive wordmark and a Glass and a Half with a chocolate chunk inside it.
事例を読むCopenhagen puts a ski slope on a waste incinerator — CopenHill opens in 2019
Copenhagen's ARC turned its new waste-to-energy plant into a playground — a 450m ski slope, hiking trail and climbing wall on a working incinerator.
事例を読むXiaohongshu (小红书) makes strangers acquaintances at a 33-room festival
China's Xiaohongshu (小红书) filled a 1,100 m² Shanghai air-raid shelter with 33 'xx我熟' interest rooms, inviting strangers with real sweet potatoes in steamers.
事例を読むRetina: Tobias Frere-Jones' notched typeface packed more stock listings into the WSJ
For The Wall Street Journal, Frere-Jones built Retina with ink-trap notches so 5.5-point stock tables stayed legible on newsprint.
事例を読むRocket League makes car soccer a sport — 14M downloads and $70M in year one
Psyonix strips a 2008 cult game down to one universal idea — rocket cars playing soccer — and 14 million people download it in a year.
事例を読むThe Tech Guy: a shy trader's second-hand tech stall in Tavistock grows into a shop
A shy trader opened a Friday stall selling repaired, nostalgic tech; a year later he had a shop, a national final and a calmer self.
事例を読むadidas Japan runs a full Tokyo marathon with zero red lights — ADFEST 2018 Grande
Analyzing Tokyo's 15,772 traffic-light cycles, adidas designs a 42.195km marathon where runners never stop — 30 runners pass 96 signals, ADFEST 2018 Grande.
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