Airbag Man makes air suspension a feeling, not a spec sheet
Airbag Man dramatized the discomfort of an unsupported ride, then made its suspension the instant physical resolution.
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Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
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2,082 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTSwan Studio puts creative and media in one room — paid division reaches seven figures
Swan Studio added media buying beside its creative team, tying spend, data and the next creative iteration to the client's bottom line.
Lire le casLysoform turns its 99.9% germ claim into one survivor
Lysoform’s radio campaign imagines the last surviving germ after 99.9% have been killed, turning a product statistic into a post-apocalyptic character story.
Lire le casSpotify’s Listening is Everything films make motion follow sound
ManvsMachine built Spotify an evergreen motion system whose visuals answer audio, with swappable talent so local markets keep it fresh through the year.
Lire le casCheetos hires Wednesday's Thing as its spokeshand and turns New York orange
Cheetos turns Netflix's disembodied hand Thing into its official spokeshand, dusted in Cheetle, and lets him escape into New York and three more countries.
Lire le casMailchimp’s 2020 annual report celebrates customers, not itself, in ‘Against All Odds’
Mailchimp’s in-house team turned its 2020 annual report into an interactive, illustrated side-scroll — a tribute to its small-business customers.
Lire le casDocMorris's product-free Christmas film 'Take Care' twists a kettlebell — 147m views
An online pharmacy's Christmas film shows an old man mysteriously training with a kettlebell — the reveal: he did it all for his granddaughter.
Lire le casLife Pharmacy's Awkboards announce awkward Uber Eats pickups — item sales up 82%
When anyone orders an awkward pharmacy product via Uber Eats, billboards on the courier's route announce it — awkward-item sales jumped 82%.
Lire le casSamsung's S95H rejects the invisible-TV trend — Red Dot Best of the Best 2026
S95H floats an ultra-thin OLED in front of a visible metal plate, making the TV a deliberate design object again.
Lire le casTim Hortons photographs its ads inside Canada's record snow so a red cup proves 'Always'
In Canada's snowiest winter since 2007, GUT shot the campaign in real storms: only a red Tims cup shows through the snow under the word 'Always'.
Lire le casAce & Tate's Bring on the Sun showed no sunglasses — its second-best sales weekend
To launch its summer shades, Ace & Tate showed people squinting in the sun and no product; the first weekend became the brand's second-best sales moment.
Lire le casIKEA Italy packs a whole room into one suitcase to rally donations for Ukrainian refugees
To give refugees back the warmth of home, IKEA Italy staged an empty room with only a suitcase in every branch, prompting shoppers to donate essential goods.
Lire le casJeshi's 3210 video turns his neighbourhood into a street-scale flipbook
Jeshi and director Will Dohrn covered his London neighbourhood in photos for the video 3210, walking the camera through so stills animate like a flipbook.
Lire le casUncouth brands skincare for women who have better things to do than a ten-step routine
Dermatologist Emma Horton's Uncouth sells medical-grade skincare to the door with an identity inspired by history's proudly uncouth women.
Lire le casKFC New Zealand opens a pawnshop where any gold item buys chicken and Liquid Gold
To launch its Liquid Gold dipping sauce, KFC New Zealand ran a two-day pawnshop where Kiwis traded gold items for chicken and a taste of the new sauce.
Lire le casMcDonald's New Zealand's 50th birthday becomes a customer party, not a corporate one
Macca's turned 50 into an open invitation: Birdie, Grimace and Hamburglar host birthday bundles, QR partner perks and app games with a 1-in-3 shot at food.
Lire le casLadywell scrambles banned health words so women's ads pass filters — #UncensorYourHealth
A women's health brand builds a Scrambler that misspells banned words just enough to pass platform filters while staying readable.
Lire le casJiazhi Studio's brand system turns AutoCAD legends into client portraits
A Chinese renovation studio built its identity on AutoCAD legends: an algorithm generates custom portraits of designers and clients from drafting symbols.
Lire le casLidl Hellas pours 25 years into 50 collectible anniversary wine labels
For its 25th anniversary Lidl Hellas released 25 red and 25 white wine labels, each a reason for joy, so shoppers could collect matching pairs
Lire le casNetflix's 'You're Not Ready' sends one woman through its entire 2025 slate
One woman journeys through Netflix's 2025 titles in real time, transformed by each show, so a single spot sells the range of an entire slate.
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