L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
A fictional dance troupe, a boombox and one camera outside an LA cinema — Spike Jonze's 1999 promo for Fatboy Slim helped usher in lo-fi music video production.
Lire le cas303 MullenLowe Perth refreshed P&N Bank's long-running platform for 25–44-year-olds with a central character who flips between human contradictions.
Lire le casWith Disney and Pixar, Papa Johns opened retro pizza-arcade pop-ups in London, Seoul, Madrid and LA — with Toy Story 5 pizzas, claw machines and collectibles.
Lire le casMcCann London launched Nurofen's 24-hour medicated plaster with a spot that overlays painful moments with colourful swear-word graphics.
Lire le casNetflix's second House replaced autoplay with participation: Stranger Things sets, a themed restaurant and Squid Game trials you survive — free to enter.
Lire le casHavas Host's app-based hunt had Australians scan dead flies to find Australia's most wanted — the brand's own mascot — for a $10,000 bounty.
Lire le casJCDecaux's Creative Solutions team put a custom lava lamp, a lenticular dancing-legs poster and Melbourne's first sequin Glam Tram into commuters' daily grind.
Lire le casSweet Filmes, KondZilla and Africa Creative built a dystopian Rio musical short around war as metaphor — now nominated for a 2026 Latin Grammy.
Lire le casFerrero's Kinder Joy turned its in-egg toy ritual into a Vecna clock WebAR puzzle, five Upside Down FOOH films and a telekinesis vending machine.
Lire le casSeoul's Studio fnt gave the Korea International Art Fair a 20th-anniversary identity of geometric patterns abstracted from the letters K-I-A-F.
Lire le casTSA paired family and food creators on 'Fakeaway vs. Takeaway' and a £10 Dinner Challenge — 2.8M views and 42,000 engagements in three weeks.
Lire le casA Tarantino-tinted vintage variety-show video with 200-plus crew and a viral kiss — Jão's costliest clip ever entered Spotify Brazil's Top 5 with Anitta.
Lire le casCutwater's launch campaign for POGO Automatic made mockumentary comedy out of the embarrassment of testing blood sugar in public bathrooms.
Lire le casVMLY&R built the brand from business case to launch: 'The Betterers' Bank' salutes workers who chose helping people over money — 87% of them agree.
Lire le casWith Leo India, Flipkart mapped the umpire's iconic gestures to deals: snap a signal mid-match, name the product on WhatsApp, unlock the offer.
Lire le casBurnt personal items on museum plinths in bus shelters — every owner lived because a smoke alarm worked — became NZ's 'Museum of Fires Past'.
Lire le casWinners of Arquine's 28th competition built the MEXTRÓPOLI 2026 pavilion from scaffolding and translucent fabric — a wall that becomes a passage.
Lire le casA stripped-back wordmark, a repeating squirrel pattern and black-and-white artist illustrations rebranded 13 Lucerne beer varieties.
Lire le casNo agency: eharmony's in-house team swapped the H case, went teal 'for compassion' and rebuilt the site and app around compatibility breakdowns.
Lire le casShaine Tench floated three ducks in Crewe's water-filled potholes to make them 'look more pretty', turning road complaints into a community cause.
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