Vermont's first tourism brand hides a winding road, mountains and moon in its wordmark
DNCO's 'State of Inspiration' brand for Vermont uses a hand-lettered wordmark, a Vermont-artist icon library and a cheeky tone of voice
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTUnichem and Life Pharmacy showed pharmacists suffering their customers' ailments
McCann NZ's campaign put pharmacists in the same allergic reactions, broken arms and morning sickness as customers, with weather-triggered billboards.
Lire le casUBS SmartWealth's film tells one man's life through the numbers that mattered in it
Publicis London launched UBS's online investment platform with a 90-second film about the stories behind a man's significant numbers, from birth onward.
Lire le casUber Eats cut a peanut-allergy gag from its Super Bowl ad after advocates objected
Days before the 2024 Super Bowl, Uber Eats agreed to cut an anaphylaxis joke from its 'Forget' ad after food-allergy groups objected.
Lire le casUber Eats made a slasher short about running out of Halloween candy, with $1M in codes
Kamp Grizzly and Great Guns USA made 'Don't Run Out', a Keke Palmer horror short directed by Dan Trachtenberg, with $1M of discount codes embedded in it
Lire le casTwix's double act: two ventriloquist dummies sing Nelly and Kelly Rowland's 'Dilemma'
adam&eve\TBWA and director Dougal Wilson shot the 'Two is more than one' spot in-camera with two dummies duetting, their eyebrows doing the acting.
Lire le casTinder Thailand's 'Friends with (Other) Benefits' twists a word for sex into 'friendship'
Wunderman Thompson Bangkok repositioned Tinder for Thai Gen Z as a place for platonic friends with 'Puen Sampan', hitting nine million views in a week.
Lire le casThorn's rebrand uses a rose's thorn as a symbol of active defence for children
Wolff Olins New York gave child-protection charity Thorn an 'optimistic' identity around a line-drawn thorn and the manifesto 'Until every child can be a kid'.
Lire le casPurple rebuilt The Peel's identity from an illustrator's 1940s annual-report lettering
Purple found Fougasse's hand-drawn letters in The Peel's old annual reports and turned them into the charity's wordmark and slogan.
Lire le casThe League flipped 'gold digger' into 'Goaldigger' for its first national OOH
Humanaut's 'Be a Goaldigger' took The League's ambition-matching pitch to NYC subway dominations and LAX, backed by a new feature for matching on life goals.
Lire le casThe Iconic made four YouTube sport ads whose blue buttons let viewers shop the outfits
With Google and The Glue Society, The Iconic used YouTube's interactive ad format so viewers could click to buy what athletes were wearing mid-workout.
Lire le casTesco Mobile's BBH ad pulled a full grocery shop out of a new phone's box
BBH's 2020 spot has a young dad unbox a Tesco Mobile phone and find a family grocery shop, selling six months of Clubcard Plus with new contracts.
Lire le casTaco Bell relaunched Nacho Fries with a Hollywood-style sequel trailer, 'Web of Fries II'
Deutsch made a blockbuster-style trailer, starring Josh Duhamel in a dystopia ruled by 'Big Fry', to announce the return of Nacho Fries
Lire le casSYLVANIA built a drive-through phoropter that gave cars an 'eye exam' for their headlights
In the desert near Las Vegas, SYLVANIA let drivers pass their cars through a custom phoropter that compared old and new bulbs, then mailed free at-home kits.
Lire le casSutter Health's 'Never-Ending Ad' is one hospital-corridor take told by its own staff
Barrett and director Jake Scott shot Sutter's campaign as continuous 'Goodfellas'-style takes through a hospital hallway, with real employees speaking.
Lire le casSubway's $5 Footlong, a 2008 hit, came back in 2020 as a recession special
Subway's 2008 $5 Footlong lifted sales 25% in two weeks, faded, then returned in June 2020 as a buy-two $5 deal.
Lire le casStanley launched its Messi collection with a three-day pop-up on Sydney rooftop pitches
Wellcom Sydney launched Stanley 1913's Messi collection with a three-day pop-up and trick-shot show on a community-centre rooftop.
Lire le casSpotify's first W+K New York campaign brings back Falkor to tell stories behind the tracks
Spotify and Wieden+Kennedy NY turned streaming oddities, like Falkor's theme and the Pope's rock album, into spots and a hand-painted Falkor mural.
Lire le casSpotify's Bunnyland matched fans to their NewJeans member through listening taste
For NewJeans' Get Up EP, Spotify built a digital quiz that assigned fans a member's playlist, plus pop-ups in Jakarta and Seoul and giant 'Spotibunini' rabbits.
Lire le casSour Patch Kids' 15-foot 'Very Big Kid' points trick-or-treaters to the houses with candy
DAVID Miami stocked select homes with 20,000+ bags of Sour Patch Kids and marked them with a 15-foot inflatable pointing at the door.
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