Flipper Zero turns pentesting into a Tamagotchi pet — $4.9M crowdfunded, 1M+ users
A pocket 'Tamagotchi for pentesters': an animated dolphin that grows as you explore radio, RFID and IR signals — crowdfunded $4.9M, now 1M+ devices.
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Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
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2,082 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTBodyform's 'Never Just a Period' shows the gap between period myths and reality
A 145-second film turns the absurdity of knowing almost nothing about your own body into comedy — Gold Lion at Cannes 2025.
Lire le casHeinz shows every fry box is shaped like its Keystone logo — Cannes Print GP 2026
Rethink turns the fry box's uncanny resemblance to Heinz's Keystone logo into a wordless global campaign — the Print & Publishing Grand Prix at Cannes 2026.
Lire le casMartinelli Luce's Grammoluce: glass spheres dim the lamp — iF Gold 2026
Dim a table lamp by adding glass spheres to a Lycra membrane: weight becomes the control — iF Design Award 2026 Gold.
Lire le casDelivereasy's radio war on the outside world — Spikes Asia 2026 Audio Grand Prix
Food delivery app sells staying in: radio spots list vivid outdoor horrors so takeout wins — Spikes Asia 2026 Audio Grand Prix.
Lire le casCornetto's Unwrap It builds summer posters from real wrappers — Grand Clio 2025
Handmade collages of magazine cutouts and actual Cornetto wrappers turn six posters into summer scenes — no ice cream, no words, no logos.
Lire le casCleer Arena: compostable mycelium packaging with Braille — Red Dot Best of the Best 2026
Cleer rebuilt the Arena speaker box around heavy-product ergonomics, Braille, a compostable mushroom-pulp inlay and a QR guide — packaging with soul.
Lire le casSMBC's 'Bank Book Man' jokes Japan's passbook loyalty into the Olive app — ACC Grand Prix
SMBC casts a comedian as a man devoted to his paper bankbook; relatives persuade him to switch to the Olive app — 6.5M accounts, ACC Grand Prix.
Lire le casParis Plages 2002: a beach on the Seine expressway — copied by cities worldwide
New mayor Delanoë closed the Seine's right-bank road for a month, installed sand and palms — 4M visitors a year, copied worldwide.
Lire le casBar B Q Plaza flips its smiling fish ball to sad — 404K meals in a week
Thailand's 37-year-old BBQ chain serves its iconic Kama-chan fish ball with a frown and no announcement — diners share it, demand the smile back, sales spike.
Lire le casSotetsu's one-shot film ages a father and daughter 12 years — ADFEST Grande
To celebrate its new line into Tokyo, Sotetsu cast 50 lookalike actors as one father and daughter, aging them 12 years in a single uncut train ride.
Lire le casPatagonia's 2005 rule: when the surf is up, go — trust and output replace time cards
Yvon Chouinard's 2005 book made it Patagonia policy: when surf or powder is right, employees drop work and go — judged by output, not hours.
Lire le casUK's AIDS tombstone ad; every household gets leaflet
In 1986 Britain met AIDS with a £20M shock campaign: John Hurt-narrated iceberg ads and a leaflet mailed to every home
Lire le casOreo turns black-and-white Belted Galloway cows into a Mexican icon — Titanium Lion 2026
VML turns the cookie's black-and-white pattern into living cows — Mexico's dunking ritual gets +960M impressions, +12% sales, Titanium.
Lire le casJosh Goldberg's 2024 income report: $60,191 total, $46,561 from open source
An independent open source maintainer publishes itemized yearly income reports, growing open source earnings ~24% to $46,561.
Lire le casElementic's carbon tiles store CO₂ in walls — Red Dot Best of the Best 2026
Carbon-negative wall tiles from forestry waste: Elementic's MO6 locks in almost 3 kg of CO₂ per kg and won Red Dot's top prize 2026.
Lire le casShiseido cans Ogi Island's dying miso as 'BEST AFTER 2055' — Spikes Asia 2026 Design GP
When Ogi Island's barley miso faced extinction, Shiseido canned it with the death year on the lid — and won Spikes Asia's Design Grand Prix.
Lire le casNestlé Japan turns KitKat's pun into an exam charm — 34% of teens call it omamori
KitKat sounds like 'kitto katsu' ('surely win'); Nestlé Japan made the bar a juken lucky charm, 5 million bars a day
Lire le casError Brewing's hazy NEIPA wears its flaws on the bottle — iF Gold 2026
Error Brewing prints its unfiltered NEIPA's 'imperfect' story onto textured 100% recycled bottles — iF Design Award 2026 Gold in beverage packaging.
Lire le casClash Royale turns a rip-off crisis into a player amnesty — Cannes Grand Prix
Instead of suing knock-off games, Clash Royale let their players transfer all progress into the real game — 2.3M converts, Gaming Grand Prix
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