Total ran out of fuel in space — so its aliens refuelled at a service station
BETC's 'Space Travellers' film landed a half-alien crew at a Total station to launch the network's tagline 'Energizing Life. Every Day.'
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Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
Cas publiés
2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTTiger Beer turned a Canal Street fake-goods store into a shrine to Asian design
A glass floor over Canal Street clichés — walk over what Asian design isn't to shop 700 real Asian-made pieces; the store sold out in an hour nightly.
Lire le casTesco's F&F shot a fashion shoot in the aisles: 'I was only looking for ice cream'
The supermarket clothes brand's first global campaign staged a fashion shoot against shelves blocked out in bright colour, celebrating the accidental buy.
Lire le casSunfeast Mom's Magic handed a biased coach cookies to taste before judging
Ogilvy's Mom's Magic TVC has a mother counter a coach's bias with cookies whose hidden cashew and almond you only find by biting in.
Lire le casStripe's first brand campaign puts its enterprise clients on landmark billboards
Stripe took 'Make progress' OOH across London, NYC and LA, featuring Hertz, Uber, OpenAI and London Gatwick to shake its SME-only image.
Lire le casSt.Tropez staged the first TikTok beauty festival, four days of live glow
Agency Cult's #GLOWFEST ran four days of shoppable TikTok LIVE tutorials with Ashley Graham, Hyram and Glamzilla for the tanning brand.
Lire le casSparkasse turned loan doubt into the NOT-SURE song and a personalised hit machine
Jung von Matt/SPREE set the head-versus-gut argument over a big purchase to music — up to 20 songs, plus a generator for your own NOT-SURE track.
Lire le casSoap & Glory flipped #GRWM into the #GetNakedWithMeChallenge for its US debut
To introduce a UK body scrub to America, the brand inverted the get-ready-with-me trend: strip off the makeup routine and film the shower instead.
Lire le casA homelessness charity laid 'Reserved' towels on Birmingham's pavement hotspots
As summer donations dried up, SIFA Fireside laid 'Reserved' towels on Birmingham's homelessness hotspots — a deckchair for the pavement.
Lire le casShark built 'The Doghouse' at the UK's top pet festival to sell pet-mess cleaning
A pop-up of dog bowls and cream carpets at Goodwoof: 20,000 visitors, £9.6k in-event sales and a 20% voucher redemption against a 7% benchmark.
Lire le casA pet insurer rallied Twitch to save the dogs Diablo IV players keep getting killed
On World Pet Abandonment Day, insurer Santévet and streamer KennyStream turned Diablo IV's cruel dog mechanic into the #SaveTheDoggos Twitch challenge.
Lire le casReuben's Retreat swapped holiday add-ons for donations on donated Manchester screens
A Peak District family charity reframed the holiday upgrade — swap your lounge pass for a donation — on Ocean Outdoor screens McCann filled for free.
Lire le casReplay's Hyperflex+ film has Neymar and Ratajkowski fighting stiff-jeans zombies
180 Kingsday mixed live action with anime under the Stade de France: two stars flex kung-fu in fully flexible denim against the stiff jeans zombies.
Lire le casPurina built an MLS stadium section where fans bring their dogs to the match
The first permanent pet-friendly seating section in an MLS stadium: four Purina loges at CITYPARK that sold out for the season within days.
Lire le casPNC's time-traveler talks people out of history's worst decisions in 'Boring Over Time'
PNC's 'Brilliantly Boring' platform sends Chris Diamantopoulos through history — fleeing Pompeii, skipping leeches — to sell 160 years of steady banking.
Lire le casPetz let dogs shop its online store with their faces and an AI algorithm
Ogilvy and Hogarth Brazil turned dogs into e-commerce customers: a webcam AI reads gaze, ears and attitude to fill owners' Petz baskets.
Lire le casDroga5 laid a scented trail through SoHo so dogs led owners to Petco's Reddy
For a dog brand's store opening, the media wasn't a screen but a smell: fragranced paw-print decals walked pets and their humans straight to the new front door.
Lire le casPedigree's fetch toys threw 'happiness' away so dogs could bring it back
AlmapBBDO Brazil paired an animated short with fetch toys printed love, happiness, life and hope — whatever you throw away, your dog brings back.
Lire le casM&M's ended an 11-year Halloween hiatus with a spot where Yellow didn't make it
BBDO New York's 15-second 'Ghosted' floats Yellow away with a bite out of his back — plus a 6-second 'Eaten' cut and Spanish versions.
Lire le casMINI USA launched a fake task force to stop fans DIYing their own Coopers
Pereira O'Dell's Don't Do-It-Yourself Department 'cracked down' on TikTok DIY MINI tutorials — most of them AI-made — then announced the real cars were back.
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