Papa Johns built Pizza Planet pop-ups on three continents for Toy Story 5
With Disney and Pixar, Papa Johns opened retro pizza-arcade pop-ups in London, Seoul, Madrid and LA — with Toy Story 5 pizzas, claw machines and collectibles.
Lire le cascreatives.centerUNE ARCHIVE CASESTUDIES.CHAT
Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
Les derniers cas
300 CAS RÉCENTS · MISES À JOUR RÉGULIÈRESNurofen's 'Swearing' ad dramatised the science that cursing eases pain
McCann London launched Nurofen's 24-hour medicated plaster with a spot that overlays painful moments with colourful swear-word graphics.
Lire le casNetflix House Dallas turns 100,000 square feet of streaming IP into a free physical venue
Netflix's second House replaced autoplay with participation: Stranger Things sets, a themed restaurant and Squid Game trials you survive — free to enter.
Lire le casMortein turned the fly season into a $10,000 manhunt for its mascot Louie the Fly
Havas Host's app-based hunt had Australians scan dead flies to find Australia's most wanted — the brand's own mascot — for a $10,000 bounty.
Lire le casMomentum Energy built a working lava lamp into a Melbourne tram shelter to 'Get Happy'
JCDecaux's Creative Solutions team put a custom lava lamp, a lenticular dancing-legs poster and Melbourne's first sequin Glam Tram into commuters' daily grind.
Lire le casL7NNON's 'Guerras Invisíveis' turns rap into an 18-minute dystopian film
Sweet Filmes, KondZilla and Africa Creative built a dystopian Rio musical short around war as metaphor — now nominated for a 2026 Latin Grammy.
Lire le casKinder Joy's egg surprise becomes a Stranger Things AR puzzle and FOOH films
Ferrero's Kinder Joy turned its in-egg toy ritual into a Vecna clock WebAR puzzle, five Upside Down FOOH films and a telekinesis vending machine.
Lire le casStudio fnt rebuilt Kiaf's identity for its 20th year from the fair's own letterforms
Seoul's Studio fnt gave the Korea International Art Fair a 20th-anniversary identity of geometric patterns abstracted from the letters K-I-A-F.
Lire le casKenwood launched its pizza oven through creators' £10 dinner challenges
TSA paired family and food creators on 'Fakeaway vs. Takeaway' and a £10 Dinner Challenge — 2.8M views and 42,000 engagements in three weeks.
Lire le casJão and Anitta's 'Pilantra' restages 1960s TV auditorium shows for R$1 million
A Tarantino-tinted vintage variety-show video with 200-plus crew and a viral kiss — Jão's costliest clip ever entered Spotify Brazil's Top 5 with Anitta.
Lire le casIntuity Medical's 'You're Good to Pogo' mockumentaries sold discreet glucose testing
Cutwater's launch campaign for POGO Automatic made mockumentary comedy out of the embarrassment of testing blood sugar in public bathrooms.
Lire le casTeachers Mutual Bank launched Hiver, a digital bank for Australia's essential workers
VMLY&R built the brand from business case to launch: 'The Betterers' Bank' salutes workers who chose helping people over money — 87% of them agree.
Lire le casFlipkart turns Billy Bowden's umpire signals into WhatsApp shopping triggers
With Leo India, Flipkart mapped the umpire's iconic gestures to deals: snap a signal mid-match, name the product on WhatsApp, unlock the offer.
Lire le casFire and Emergency NZ exhibited fire-scarred belongings of people who survived
Burnt personal items on museum plinths in bus shelters — every owner lived because a smoke alarm worked — became NZ's 'Museum of Fires Past'.
Lire le casEl Muro: a 56-meter wall in Mexico City you can walk straight through
Winners of Arquine's 28th competition built the MEXTRÓPOLI 2026 pavilion from scaffolding and translucent fabric — a wall that becomes a passage.
Lire le casPearlfisher modernised Eichhof's 1960s squirrel for the Swiss beer's global push
A stripped-back wordmark, a repeating squirrel pattern and black-and-white artist illustrations rebranded 13 Lucerne beer varieties.
Lire le caseharmony's in-house rebrand fought swipe apps with lowercase type and teal
No agency: eharmony's in-house team swapped the H case, went teal 'for compassion' and rebuilt the site and app around compatibility breakdowns.
Lire le casA Crewe taxi driver parked rubber ducks in a pothole — and the BBC came
Shaine Tench floated three ducks in Crewe's water-filled potholes to make them 'look more pretty', turning road complaints into a community cause.
Lire le casCotswold Company's first TV ad 'The Company You Keep' launches 'Made for Life' platform
The7stars' debut work for the furniture brand walks room to room through one family's day to argue long-lasting furniture is the company you keep.
Lire le casCoca-Cola hands its jingle to piseiro star João Gomes to sing for returnable bottles
VML Brasil had João Gomes re-sing a classic Coke jingle in piseiro rhythm, framing the returnable bottle as Brazilian family culture, not just cheap soda.
Lire le cas