M&M'S turned chocolate receipts into Marvel game plays across eight APAC markets
Mars extended M&M'S×Marvel tie-up into APAC: scan, buy, AI-validated receipts earn game entries — no app needed, onboarding via WhatsApp, LINE or KakaoTalk.
Lire le cascreatives.centerUNE ARCHIVE CASESTUDIES.CHAT
Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
Cas publiés
2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTMega Image packaged vegetables as superheroes and veg sales grew up to 300%
McCann Bucharest dressed eight fruits and vegetables in superhero costumes for Romanian supermarkets — and sales rose up to 300%, with store traffic up 11%.
Lire le casUufie gave Marcomonde a Shibuya store that is a staircase going nowhere
The store that reads as a staircase to a secret place is Marcomonde's first permanent retail space, its socks and footwear displayed on the steps.
Lire le casJanSport shoots back-to-school on iPhones, at Gen Z eye level
Agency Human cast thrift icons, skaters and gamers, shot vertical on iPhones, and built JanSport's back-to-school push on real 'pack' stories.
Lire le casHOKA's Shoreditch mural only wakes up after dark, glowing under UV for winter runners
A reflective, UV-reactive East London mural built for HOKA's winter running push — dull by day, glowing at night under runners' headlamps and hi-vis kit.
Lire le casGreenies scored dogs' IQ with a cups-and-kibble test — lower score, bigger discount
adam&eveDDB built Mars Petcare's GREENIES a 15-minute dog IQ test with an LSE researcher; owners got snack discounts scaled to their dog's score.
Lire le casGimpo Hyundai Outlets turns its nickname 'Kimhyun-ah' into a custom typeface
The mall's user-given pet name became an exclusive font with designer Chae Hee-jun — corporate neatness softened with handwritten rhythm.
Lire le casFurlenco's vampire influencer 'Drako Lal' wakes to an empty house — and subscribes
McCann woke a vampire to an unfurnished lair for Furlenco's UNLMTD furniture buffet — 90 seconds of Easter eggs, released on Friday the 13th.
Lire le casRestaurant Esperit Roca's identity borrows the espantabrujas, a clay ward against evil
Run and Carulla built the Roca restaurant's graphic system on the espantabrujas, a lime-diamond clay charm, matched to the room's own materials.
Lire le casEnergy Upgrade California turned a McDonald's billboard into a glow-in-the-dark ad
For Earth Day, DDB San Francisco switched off an LA billboard's lights and let a solar-powered Light Tape message glow: 'This was an ad for McDonald's.'
Lire le casCuckoo fought big broadband with an egg logo and Barbie-pink 'feel-good' identity
Studio Output gave two-year-old challenger Cuckoo a radiating-egg identity in pinks and yellows, built to look nothing like BT or Virgin Media.
Lire le casClicks' hair ad called black hair 'dull' — protests shut 400+ stores in a day
Website ads crowned white hair 'normal' and dismissed black hair as 'dull'; EFF pickets shut 400+ stores of South Africa's biggest pharmacy chain.
Lire le casBouygues hid 20 Netflix references in one ad and dared France to find them
BETC's film for Bouygues Telecom buries 20 hidden nods to Netflix Originals in a teenager's quest for a phone charger — viewers hunt them on a challenge site.
Lire le casWaterAid built a 2.5m mud toilet at Glastonbury that melts in the rain
The 'Big Bog': a sculpture engineered to crack in heat and wash away in rain — a Glastonbury loo that behaves like the climate crisis it warns about.
Lire le casNiiiZ Design Lab built V12's Seoul store like a supercar engine
Polished steel, red 'engine heat' lighting, black light and no shop window: 181 sqm of 'unexpected scenes' for Japanese golfwear brand V12.
Lire le casThe National printed the UAE's first plantable newspaper for the nation's 50th
The National and Havas Middle East printed a National Day edition on seed paper embedded with Ghaf tree seeds — read it, then plant it.
Lire le casPetal & Pup turned Bondi Beach into a passport-to-summer funnel
Curious Nation's first work for the digital-first fashion brand: email check-in, colour analysis and discount codes at a Bondi pop-up.
Lire le casPepsi's Salman double-role summer film hit 250M impressions and a meme fest
Nostalgia plus technology plus two Salman Khans: Pepsi India's CRED-style IPL film, written by the internet's favourite ad writers, became meme fuel.
Lire le casOded Ezer's students translated famous logos into Hebrew typography
At Israel's H.I.T., typographer Oded Ezer briefed students to restyle Al Jazeera, Disney, Pokemon and more as Hebrew — familiar yet mysterious.
Lire le casOat Cult launched tiramisu oats with a 1539 folk-horror ritual film
Thingy & Thingy and MindsEye sent villagers to sacrifice what they love to a hole that spews tiramisu overnight oats — in grainy black and white.
Lire le cas