The archive · Content & Film · Product decision · 2022
Jeshi's 3210 video turns his neighbourhood into a street-scale flipbook
Jeshi and director Will Dohrn covered his London neighbourhood in photos for the video 3210, walking the camera through so stills animate like a flipbook.
Jeshi
What it had to solve
London rapper Jeshi, already known for inventive video concepts, was releasing the single 3210 and wanted to push his video work further. Director Will Dohrn came on board.
How it works
For the video to his single 3210, London rapper Jeshi turned his own neighbourhood into the set, the subject and the animation at once. Director Will Dohrn shot a walking tour through streets covered in printed photographs, so the stills flip past like the pages of a giant flipbook as the camera moves.
The technique makes motion from stillness without screen tricks: every wall and doorway carries an image, and the walk supplies the flip. D&AD's archive describes the result as an arresting, almost blindingly fast visual, because the motion is built physically into the street rather than added in post-production.
The archive files 3210 under Music Videos and reports no view counts or chart positions. The entry stands on the idea itself: a child's flipbook blown up to street size, letting a day in Jeshi's life become the animation.
Why it lands
- The neighbourhood is both the set and the subject, so the visual style cannot be separated from the artist's own story.
- Printing frames into the real environment means the animation physically exists before the camera arrives.
- A flipbook walk turns forward motion into relentless speed, matching the track without depending on cuts.
- Because the mechanism is visible on screen, the craft carries the concept without narration.
What it did
The D&AD Awards archive files the video under Music Videos and records no view counts. Its entry documents the craft decision: a neighbourhood-scale flipbook that made a walking tour of the artist's own day feel relentlessly fast.
What you can take
When the medium is a moving image, build the motion into the world: paste the frames onto the streets and the walk itself does the animation.
Since then
3210's video entered the D&AD Awards archive under Music Videos, where the page credits director Will Dohrn and describes the film as a step up for an artist already known for video concepts. The archive records no playback or sales figures. What lasted is the approach itself: covering a neighbourhood in photographs and letting a walking camera animate them.
Sources
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