HATCH used the Whaling Museum's fame to rebrand Nantucket's history keeper
A custom typeface drawn from NHA's own artifacts and a 'Grey Lady' palette reposition the 130-year-old association as the island's story keeper.
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Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
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300 CAS RÉCENTS · MISES À JOUR RÉGULIÈRESDelta turned its cabins into concert venues with YouTube: Overhead Originals
Kin's first-of-its-kind series films YouTube Music artists performing for onboard passengers — in-flight entertainment as original content.
Lire le casA blogger's scraper emailed 97,931 people their leaked passwords
'Julian' of ATechDad built Canary to watch PasteBin for breach dumps and warn victims directly — nine thanked him, none donated.
Lire le casahm launched 'The Simple Bit' with New Yorker illustrator Liana Finck
Australia's challenger health insurer rebuilt its brand around hand-drawn life chaos by Liana Finck — wry truths about everything insurance isn't.
Lire le cas72andSunny built a 'Safe Space' into Zurich's Z for its customer-centric rebrand
After a lockdown pitch, 72andSunny turned Zurich's Z lettermark into a 'Safe Space' for customers' plans, with inclusive colour and a new type system.
Lire le casWNBA built a signable 12-foot logo monument for its first Canadian game
For the first WNBA game on Canadian soil, NBA Canada toured a 12-foot logo sculpture through Toronto and let thousands of fans sign themselves into the moment.
Lire le casFans accused Victoria's Secret's new inclusive campaign of 'perpetuating body dysmorphia'
When Bella Hadid posted her new VS campaign with ribs showing, comments invoked heroin chic — and the CEO insisted the brand still 'embraces very sexy'.
Lire le casTesco Ireland greeted Dubliners one by one through a copywriter-run billboard
For a hidden new store at Charlemont Square, BBH Dublin projected live, hand-typed messages onto a 48-sheet — each one aimed at the person walking past.
Lire le casTelekom's #UNHATE turns real hate speech into AI art on the spot (interview)
In an immersive media room, visitors select a real hateful comment by gesture and three AI systems transform it into art, stripping out its toxicity.
Lire le casKhabib Nurmagomedov's Dubai flagship is built around an octagonal majlis
MEAN* built Send Location's Dubai store around an octagon-shaped majlis — half UFC echo, half Gulf gathering tradition — social space first, retail second.
Lire le casUSWNT stars' brand Re-inc shipped a Gamer collection with Pentagram pixel type
Re-inc, the brand founded by four USWNT stars, claimed gaming culture with Pentagram pixel type and copy like 'this queen does NOT need to be saved'.
Lire le casPrateek Kuhad's 'Khone Do' turns a lullaby into a four-minute photomontage dream
Director Reema Sengupta built 'Khone Do' as experimental photomontage — the past, present and future of a love co-existing in one dreamscape frame.
Lire le casMcDonald's Türkiye's Archie cradles a controller so gamers can eat without an AFK kick
TBWA\Istanbul turned the Golden Arches into a cradle that pulls both analogue sticks together, keeping a character moving while both hands hold a burger.
Lire le casLandor gave an AI art exhibition an identity that turns your dreams into artworks
MCA Australia's AI exhibition got a generative identity: visitors type a dream and AI renders a one-off artwork across marketing, merch and gallery.
Lire le casLevi's built its Chengdu pop-up around ROSÉ's story instead of a logo wall
For ten days in Chengdu, Levi's made ambassador ROSÉ the narrative spine of a pop-up, not a photo backdrop.
Lire le casJustFoodForDogs put tiny curated billboards in New York's uncollected dog poop
Walrus turned NYC's street dog poop into ad space: signs matched to each pile — more fibre for dry poop, two-bagger warnings — plugged fresh dog food.
Lire le casHeineken painted a fan's taunt to La Rochelle's coach where landing planes could read it
For the 2023 Champions Cup final, Heineken painted a Leinster fan's taunt to La Rochelle's coach at 15m x 10m, readable by planes landing in Dublin.
Lire le casElgiganten's billboards looked broken on purpose to sell repair and recycling
NORD DDB made Elgiganten's screens appear cracked and glitched so the faulty-looking medium itself advertised recycling and repair for old electronics.
Lire le casEDF's debut Havas campaign filmed its engineers making zero-carbon power
EDF's first Havas campaign shot its engineers at its own nuclear stations, wind farms and a Tesco rooftop solar array to prove its zero-carbon claim.
Lire le casCadbury broke its own ads — glitchy posters and all — to launch Mystery Bars
Crinkled bus stops, glitchy posters, half-loading Instagram posts: Cadbury and VCCP 'broke' their own media to set the UK guessing two mystery flavours.
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