Diablo IV turned beta-slain demons into a vegan Demon Meat Shake for 1,000 gamers
B-Reel and Bompas & Parr brewed a Butcher-inspired, 100% vegan 'Demon Meat Shake', delivered to ~1,000 tweet-ordering fans in NYC, LA and Chicago.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTDbldbl's 'Hotcakes' turned chronically-online rage into hand-painted cut paper
Ross Ozarka animated the Tāmaki Makaurau rapper's roast of internet hot-take culture in patiently animated, hand-painted cut paper.
Lire le casAMV BBDO made smokers read a poster in one breath for Cancer Research UK
Anti-smoking work with no gore: a digital 6-sheet revealed its message only as long as you could blow, proving what diminished lung capacity feels like.
Lire le casASA banned Brighton council's 'The cosy killer' ad over an unproven pollution claim
A wood-stove poster with smoke shaped like an adult and child claimed a 78% winter pollution rise — the ASA found no evidence wood burners were the sole cause.
Lire le casThe first Bienal das Amazônias built 'Bubuia' around Amazonian waters (interview)
In an ArchDaily interview, exhibition designer Juliana Godoy describes building the biennial inside a remodeled Belém building in dialogue with the region.
Lire le casANNA Money's brand asks what a good-natured AI assistant looks like
NB Studio, Michael Wolff and Alice Bowsher gave fintech ANNA a hand-drawn, terracotta identity led by a clock-watching dinosaur and a sunbathing bear.
Lire le casAirbnb's Belo: the 2014 rebrand that launched a meme storm — and stuck (interview)
In a Creative Review interview, DesignStudio co-founder Paul Stafford recalls the 2014 Belo launch that turned genitalia memes into lasting familiarity.
Lire le casWaitrose's 3D Gastronaut burst out of Piccadilly Lights with car-sized prawns
Wonderhood Studios turned Waitrose's sci-fi food-lover campaign into a 3D anamorphic takeover of Europe's largest advertising screen.
Lire le casUNICEF replaced its C with children — because people forgot what it stands for
Accomplice London turned the household name itself into the ad: striking portraits of children replaced the C across Outernet, print, out-of-home and social.
Lire le casTwisties' Museum of snack-shaped curiosities stepped into Snapchat AR
PepsiCo's third Twisties Museum turned fan photos of chips that look like T-rexes and koalas into a Snapchat AR gallery via PHD and Isobar.
Lire le casTourisme Montréal casts every visitor as the star of a reality-TV summer
Cossette turned Montreal into a reality-show set — a trailer-style film, double-meaning review quotes on OOH, and visitors starring in their own 'next season'.
Lire le casTimberland's first concept store fused work-boot heritage with Tokyo in Daikanyama
A plywood-and-building-materials store styled as a construction site, with Tokyo artists reinterpreting the archive and a boot-cleaning service upstairs.
Lire le casSpotify's first India TV campaign put Anil Kapoor and Ishaan Khattar in a musical kitchen
Leo Burnett India cast a 60-something Bollywood star against his 20-something screen son for Spotify's first TV and first multilingual campaign in India.
Lire le casSuperunion turns Shangri-La's Golden Circle into a compass for the good life
The hotel group's rewards scheme became Shangri-La Circle — a calligraphy compass mark, Asian-craft patterns and a bold new yellow.
Lire le casS+C+A+R+R's 'Never Give Up' hides a CGI dancer in one unbroken shot (interview)
Director Jack Antoine Charlot blended live action and CGI into a sequence shot about a dancer you can't quite place — selected for Communication Arts' exhibit.
Lire le casSantee Cooper's Santees vs Coopers: a family rivalry that shifts energy off-peak
The South Carolina utility turned peak-shaving education into a comic contest between the Santee and Cooper families, ahead of its new rate structure.
Lire le casW+K's first Sainsbury's film shoots kitchens in mono and only the food in colour
Wieden+Kennedy London debuted for Sainsbury's with 'Food Dancing': Britain dancing while cooking, in black and white except the food.
Lire le casRound Table's 60th-year rebrand hides a knight's helmet inside the Pizza Royalty logo
Sterling-Rice Group rebuilt Round Table Pizza's identity, website, restaurants and packaging around its Knights of the Round Table lore for its 60th year.
Lire le casPropertyGuru Finance drove six 'honest advice' vans through 27 neighbourhoods
Inspired by 'Dude with a Sign', :Teeth's vans dispensed blunt financial advice across Singapore — 1.44M consumers reached in three days, Instagram up 8.2%.
Lire le casATELIER ASTIL carved a Bengaluru bar and store into an Egyptian-cave maze
A 929 m² structurally difficult shell in the heart of Bangalore became a cavernous maze where curated products sit in carved niches like finds.
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