Clear told Turkish men to save their scalp before it becomes a skincare job
Ogilvy Singapore reframed Clear Scalpceuticals as preventative care in Turkey, where 40% of men face pattern baldness and transplants are the default answer.
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Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
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300 CAS RÉCENTS · MISES À JOUR RÉGULIÈRESCigna NZ turns life's chaos into Rube Goldberg machines for insurance
Y&R NZ built bespoke chain-reaction machines for two 45-second spots — each marble's chaos ends with Cigna getting things back on track.
Lire le casA homeless shelter's year-end mailer opens like a gift wrapped in words of welcome
Yes& wrapped Carpenter's Shelter's appeal envelope as a gift, its 'wrapping paper' printed with handwritten affirmations for people in need.
Lire le casBUPA turned your lifestyle into a Futureheads gig: 54 versions of 'Heartbeat Song'
WCRS London's interactive video had The Futureheads perform your health: four quiz answers remixed their hit until every participant got a band of their own.
Lire le casInterbrand gave Bugatti a bolder look to grow from hyper cars into luxury
The 110-year-old brand kept Ettore's EB monogram but added a French-blue palette and a typeface drawn from vintage street signs — its first refresh since 2005.
Lire le casAIG Japan's 'United Black Fabric' stays black until stretched into a rainbow
TBWA\\HAKUHODO invented a world-first fabric — black at rest, rainbow when stretched — for AIG Japan's 'Diversity is Strength' campaign.
Lire le casHachette's creative director designed 'Acne' as a rash of raised, glossy dots (interview)
Amanda Kain's cover for Laura Chinn's memoir turns acne into a scattering of bumps you can feel — a design the room split on until the author adored it.
Lire le casYomoni cast Michel Polnareff as the spendthrift cicada to sell saving (interview)
In an AdForum interview, strategist Maria Sankalé explains how French savings app Yomoni cast singer Michel Polnareff as the fable's spendthrift cicada.
Lire le casWalkers' undercover choir burst into the Champions League anthem on Europe's streets
For the 2016 Champions League quarter-finals, Walkers shipped a guerrilla choir through London, Munich and Madrid, filming commuters' shock for a 90-second ad.
Lire le casVucko made the pathway the mark in Netflix's Untold Stories show package
Designer Andrew Vucko built Netflix's Untold Stories package around one motif — the journey's path — with the path and hero merging into the show's symbol.
Lire le casVitaPet launched grocery dog food with roaming billboards and a celebrity TV series
The Works and Slingshot launched VitaPet Food4Life by meeting dog owners where no media formats exist — parks and walks — plus a four-part Nine TV series.
Lire le casTroika's fresnel-lens chandeliers bend light into geometry for the RSA
For the Royal Society of Arts' refurbished London home, Troika built two chandeliers that shape high-power LED light into geometrical patterns on the ceiling.
Lire le casStine Goya's rebrand links its letters to show brand and community joined
Madrid studio Naranjo-Etxeberria built the Danish fashion label a typeface, Rise, whose ligatures and SG monogram carry its community spirit into the clothes.
Lire le casSodaStream's rebrand turned the machine's push into a sustainability promise
PepsiCo's seltzer brand got a two-droplet logo and a 'Push for Better' slogan, riding plastic-bottle guilt and PepsiCo's 200-billion-bottle pledge.
Lire le casSickKids dramatised a diagnosis as a dark cloud, asking Ontarians to be the light
The VS platform's next chapter turned families' metaphor — a diagnosis as a dark cloud — into a push for a new hospital and 10,000 monthly donors.
Lire le casPG&E put frontline workers on camera reading real customer complaints
California's utility, at record-low satisfaction, had workers read real customer complaints on camera and answer unscripted — trust-rebuilding as content.
Lire le casMrs&Mr built Pair Eyewear a mix-and-match identity as customisable as its snap-on frames
The design studio gave the DTC eyewear brand a joyful system of bold type, swatches and doodles that mirrors its infinitely customisable product.
Lire le casAfter 20 years selling through salons, Nature's Essence made its first film for consumers
Mullen Lintas' 'Hello Beautiful' took the skincare brand straight to Indian consumers for the first time, framing beauty as a conversation with yourself.
Lire le casM&M'S turned chocolate receipts into Marvel game plays across eight APAC markets
Mars extended M&M'S×Marvel tie-up into APAC: scan, buy, AI-validated receipts earn game entries — no app needed, onboarding via WhatsApp, LINE or KakaoTalk.
Lire le casMega Image packaged vegetables as superheroes and veg sales grew up to 300%
McCann Bucharest dressed eight fruits and vegetables in superhero costumes for Romanian supermarkets — and sales rose up to 300%, with store traffic up 11%.
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