Nreal taught US buyers what AR glasses do with 35-plus influencer reviews
Eleven International lined up 35+ YouTube and Twitter reviews pitched at everyday uses: 17M views, first batch sold out in nine days, target beaten by 130%.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTSomeOne wove Norwich City FC a 'digital tapestry' identity from local weaving history
After redrawing the crest, SomeOne built the rest of Norwich City's identity on the weaving of the 'Strangers', who reached Norfolk in the 14th century.
Lire le casNets and Havas apologised after a cashless-payment ad put a Chinese actor in 'brownface'
Singapore e-payment firm Nets and Havas Worldwide apologised in 2019 over hawker-centre ads in which one Chinese actor played several ethnicities.
Lire le casMucinex made Sickwear — cold-proof fashion that sold out in 24 hours
Barbarian turned cold-and-flu comfort into a shoppable capsule collection: tissue pockets, pillow hoodies, aromatherapy sleeves.
Lire le casMonzo turned its Book of Money into five creator videos that passed 7 million views
Untold Fable and food blogger Shu Lin made 'Lessons From the Book of Money', short films turning money advice into human stories, in 10 weeks.
Lire le casMega's first Belgian TV ad had household appliances riot against overpriced electricity
DDB Belgium and director Fred deLoof staged an appliance uprising, shot live-action with no VFX, to make Belgians switch to Mega.
Lire le casMaynards Bassetts had 3D-printed figurines attack Wine Gums to 'set the juice loose'
VCCP's 2023 posters showed collectible figurines, a jouster, an archer and a diver, attacking sweets to release the juice.
Lire le casKoodo painted a Montreal duplex hot pink as an ad, and the city said it broke the rules
Camp Jefferson turned a Victorian-style duplex into a neon Koodo Internet ad; Montreal said it was unauthorised and the house was to be restored in days.
Lire le casJollibee had Times Square billboard models break pose to grab its fried chicken
David&Goliath made two flawless perfume-and-watch models on giant screens reach across to a Jollibee board for a drumstick, launching its Times Square flagship.
Lire le casIKEA Singapore stretched everything extra long for its 45th — even the $1 hotdog
For 45 years in Singapore, IKEA issued an extra-long iconic pencil, sold a SG$1 12-inch hotdog that drew queues, and hid mystery socks behind big spends.
Lire le casRagged Edge gave gaming lab Homa a logo that animates like an algorithm
For a games lab serving indie developers, engineers and gamers, Ragged Edge drew a gridded wordmark that animates like an algorithm, set in electric pink.
Lire le casHeineken turned Bakerloo line signs into 'Bakerl0.0' and 'Waterl0.0' for Dry January
Heineken swapped the 'oo' in Bakerloo and Waterloo station signage for its '0.0', and a disability charity warned it could confuse passengers.
Lire le casHeart Foundation pulled its 'Heartless Words' guilt campaign in three days
Shock ads told heart patients they didn't love their families; a social-media backlash forced edits, then full withdrawal and an apology within days.
Lire le casGrab's driver-passenger romcom microdrama ended in a safety-fears apology
'I Fell In Love With My Grab Driver' borrowed the microdrama format for Grab Singapore, then drew complaints it trivialised harassment — and an apology.
Lire le cas'Cancer won't be the last thing that f*cks me': the billboards that broke a taboo
BBH London tackled sex after cancer for Girl vs Cancer with sensual nude portraits, an all-women crew and a line no one could scroll past.
Lire le casFormula E quit chasing F1: an urban identity and TV graphics that react to the race
Prophet and Formula E's in-house team gave the electric series an urban identity in 2018, while DixonBaxi built reactive TV graphics.
Lire le casMonitor maker Eve renamed itself Dough because that was a name it could trademark
Eve, maker of the Spectrum monitor, became Dough before a global retail push; The Verge asked if anyone would buy a monitor from a company called Dough.
Lire le casEnergy Upgrade California filmed people catching sun and wind to sell clean-energy hours
'The Collectors' turns an invisible utility message into film: Californians scoop up solar and wind in daily life, until fossil fuels cover the 4-9pm peak.
Lire le casHow&How rebranded smart cup Emm as 'Catch Your Wave', in purples not pink
How&How gave Emm, a biosensor menstrual cup, a wave-shaped 'm' wordmark and a palette that avoids the sector's baby pinks.
Lire le casEDF's 'The Race' flew fantasy riders over nuclear plants and wind farms, then paused
Havas Paris's 2017 EDF film flew creatures over solar, hydro, wind and nuclear sites, then cut to a father pausing a game with his kids.
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