Johanniter's ambulances become QR codes that confront accident-scene gawkers
Scholz & Friends wrapped German rescue vehicles and medics in a QR-camouflage pattern, so a gawker's own phone camera triggers a 'Gawking kills' warning.
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Des idées qui attirent
un second regard.
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Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTImmortality turns film editing into the game: solve an actress's vanishing by match cut
Players scrub raw footage from three never-released films starring Marissa Marcel, jumping between clips by visual match cut to discover what happened to her.
Lire le casTrapizzino: Rome's pizza pocket that made saucy Roman stews one-hand street food
Callegari baked pizza bianca into a triangle pocket and stuffed it with oxtail and tongue — slow-cooked Roman classics turned handheld.
Lire le casSpies' 'Do It for Denmark' turns low birth rates into a viral city-break campaign
Spies Rejser sold city breaks by telling Danes the country needed more babies — ovulation discounts, a conception prize, ~5M views in a week, two Epica golds.
Lire le casPixar makes RenderMan free for non-commercial artists — studios still pay $495
The renderer behind every Pixar film goes free for students and hobbyists — fully featured, no watermark — while commercial work stays behind a $495 license.
Lire le casVaseline Indonesia's sunscreen ambassador with albinism shows every skin needs protection
Facing sliding sales, Vaseline Indonesia named a woman with albinism its sunscreen ambassador — #LampauiMatahari won Citra Pariwara Gold.
Lire le casŠkoda DuoBell: a bike bell that beats noise-cancelling headphones — shared open source
A mechanical bell tuned to a 750–780Hz 'safety gap' that ANC filters cannot cancel; Škoda open-sourced the research after Cannes 2026 wins.
Lire le casP&G's Connect + Develop opens R&D to the world — half its innovation now starts outside
Lafley's 2002 reversal of 'invent it ourselves': global scouts and networks hunt proven external ideas, lifting outside-sourced innovation from 15% to over 50%.
Lire le casIntermarché's wolf learns to cook in 'Unloved' — 600M views, Annecy Cristal
Intermarché's 2025 Christmas ad retells 'eat better' from the villain's view: an animated Big Bad Wolf learns to cook to be accepted.
Lire le casHEYTEA's 2024 Kusama collab turns boba into dots — 230M+ social exposure
HEYTEA married its boba pearls to 95-year-old Yayoi Kusama's dots — artist-supervised cups, charms, a giant pumpkin and pop-ups reaching ~5M people.
Lire le casGhent's Donderdag Veggiedag makes Thursday the world's first city veggie day
EVA and the City of Ghent declared Thursday the city's weekly meat-free day — 90,000 veggie street maps, city schools on board, and a model copied abroad.
Lire le casWWF's In Hot Water: stop-motion shot on a thermal camera makes ocean warming visible
NOMINT shot every frame of WWF's COP29 film on a thermal camera, heating each 3D-printed puppet to exact temperatures — so ocean warming appears as heat.
Lire le casShellworks' Vivomer dropper: a compostable pipette — Pentawards 2025 Sustainable Platinum
The first fully home-compostable pipette dropper: Vivomer replaces glass, rubber and plastic, then disappears in compost — Pentawards 2025 Platinum.
Lire le casNetEase Onmyoji sells Japanese youkai to China — 11.9B topic reads, 10M daily users
NetEase seeded Onmyoji inside artist and cosplay circles, then gacha-luck memes — even the CEO failing to draw — made it a mass hit.
Lire le casCurrywurst: Herta Heuwer's 1949 improvised sauce becomes Berlin's national street food
Bored at her Berlin snack stand in 1949, Herta Heuwer mixed tomato paste, curry powder and Worcestershire over grilled sausage — and invented the currywurst.
Lire le casTelstra turns three 'not into art' Aussies into hyperreal sculptures at the NGV
For 40 years of arts sponsorship, Telstra skipped logos and had Sam Jinks cast three art sceptics in silicone for NGV Australia.
Lire le casSamoa Air sells the world's first pay-what-you-weigh airfares
A tiny Pacific carrier prices tickets on passenger-plus-luggage weight — the first airline to charge for what flying actually costs.
Lire le casCorrect The Internet: clicks fix biased search — Spikes 2024 double Grand Prix
Ask the internet who scored the most international goals and it answers with a man — Team Heroine's tool reports such biased results back to search engines.
Lire le casTongrentang's Zhima Health sells goji lattes — a 351-year-old pharmacy becomes a café hit
Beijing Tongrentang's Zhima Health put goji lattes and luohan-guo Americanos beside the clinic — ¥100k days, Weibo trends, a ~¥20M store run-rate.
Lire le casPixar's Notes Day: 1,000 staff spend one day fixing how the studio works (2013)
Pixar stopped all work for a day in March 2013, let employees name the problems, and 1,059 people discussed them in 171 sessions.
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