Kwik Fit put real billboards 20,000 miles away to prove a tyre guarantee
Ads in Texas, Tokyo and Sydney — where Kwik Fit doesn't exist — made Bridgestone's 20,000-mile guarantee absurdly, measurably literal.
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Des idées qui attirent
un second regard.
L’histoire derrière la création, du brief à l’impact.
Toutes les archives, dans l’appLes articles sont disponibles en anglais et en chinois simplifié. Les titres et textes conservent leur langue de publication.
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2,000 CAS PUBLIÉS · MIS À JOUR RÉGULIÈREMENTKroger coined 'Groceryhead' and crowned Chrissy Teigen its ultimate fan
A Dentsu social campaign turned grocery shopping into an identity: a content series, a community and Chrissy Teigen as the fandom's face.
Lire le casJosé Mourinho demolished fans' excuses for not watching Champions League together
Heineken's digital UCL push had football's most famous excuse-maker read out and quash fans' reasons not to gather, rewarding meetups via chatbot.
Lire le casGenesis brought Korea's guardian beast to London as an AR mural for the V&A's Hallyu show
Sponsoring the V&A's first major exhibition of South Korean pop culture, Genesis turned a mural of the mythical Haechi into an AR experience.
Lire le caseos put a person showering inside fogged-up digital billboards across the US
Its debut DOOH campaign planted steamy, playful shower scenes on 250+ billboards in four cities to sell Cashmere Body Wash through self-care.
Lire le casCoca-Cola's Masterpiece passed a Coke through art history, from Warhol to The Scream
In a museum study scene gone alive, Vermeer's girl and Munch's screamer hand a bottle across masterpieces — mixing live action, VFX and AI.
Lire le casFutureBrand built Bhutan's country brand around Gross National Happiness
Three FutureBrand teams and the UNDP distilled a kingdom of 770,000 people — prayer-flag colours, spiritual patterns — into an export-ready identity.
Lire le casACUVUE's Dare to Change asked Chinese millennials what they'd change about themselves
McCann Shanghai filmed a makeover experiment on contact-lens wearers, then let friends' secret footage reveal the change — 26M+ impressions.
Lire le casToyota's Hispanic Camry ad raced two brothers around Monaco's circuit
Conill Saatchi & Saatchi filmed a sibling rivalry in Monaco — directed by Birdman Oscar-winner Armando Bo, scored with original swing jazz.
Lire le casThayers rebrand put a 'WTF is a toner?!' hotline in British phone boxes
For its Gen Z rebrand, L'Oréal's witch hazel toner brand turned London phone boxes into expert hotlines — dial 1847, get answers and a sample.
Lire le casSKYN Japan sent a boyfriend on a Mission Impossible run for condoms
UltraSuperNew Tokyo's summer film follows a man racing across hostile streets for condoms — only to find the store shut — plus comedian podcasts.
Lire le casThe Royal Ontario Museum planted beekeepers across Toronto before its reveal
Courage's earned-first brand act let Toronto discover mystery beekeepers in everyday places — a week of Reddit and TikTok speculation before the reveal.
Lire le casPolicybazaar's term-insurance ad blaming a dead husband drew mass backlash
An ad aired during the India-Pakistan Champions Trophy match showed a wife blaming her late husband for having no term cover — viewers called it insensitive.
Lire le casPetbarn's Petkind campaign gave its own-label pet food a quirky personality
IdeaWorks' first campaign for Petbarn's exclusive brands celebrated 'Petkind' — pets with personality — to make private-label pet food lovable and affordable.
Lire le casMyntra's sale billboards starred the Adarsh Balak meme instead of a celebrity
For the End of Reason Sale, Talented and artist Priyesh Trivedi put the subversive 80s 'ideal boy' meme on Mumbai billboards — Banksy-style fashion.
Lire le casA seafood restaurant's live-crab claw machine lasted ten days after an outcry
The House of Seafood charged $5 to snatch live Sri Lankan crabs by claw; SPCA backlash and a government probe made it stop and apologise.
Lire le casCharity hijacked the 'hot dogs or legs' meme to get women screened
For Cervical Cancer Prevention Week, The Eve Appeal swapped poolside selfie captions for screening appointments — 'Check me out for a better reason'.
Lire le casC Spire launched the iPhone 18 Pro with a dad-and-daughter unicorn hunt
The regional carrier's Lewis-built campaign turns the new manual shutter into a story beat: 'We found a unicorn,' texts Dad, from a deer encounter.
Lire le casBudweiser's lockdown party kits came with animal paws that hold your beer
Serviceplan Shanghai turned Covid lockdown boredom into 'Party Animal' kits: charades-style games, paws that grip a Budweiser can, and retro films.
Lire le casBudweiser promised every adult in Wales a free beer during Euro 2016
Conceived at half-time on a phone call, the giveaway reached newspapers in four days, lifted Welsh sales 47% and drew a 99% positive social response.
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