The archive · Content & Film · Marketing decision · 2024-2025
Senna's Cut: Netflix's six-hour biopic, compressed into the 1:21.314 Monaco lap
Monks cut Netflix's six-hour Senna biopic into 1:21.314 — the exact time of his 1990 Monaco record lap — winning El Ojo Local's Best Idea of Argentina.
Netflix · Monks (S4 Capital)
What it had to solve
Netflix's six-episode biopic Senna, released in November 2024, told Ayrton Senna's story from karting to three Formula 1 world titles, but the streamer needed it to land with F1 obsessives and with viewers who had never heard of the Brazilian. Monks Argentina noticed that Senna's most famous single achievement was quantifiable — his 1990 Monaco qualifying lap of 1:21.314 — and made that number the campaign.
How it works
Netflix's six-episode biopic Senna, released in November 2024, retold Ayrton Senna's rise from karting to three Formula 1 world titles — but the streamer had to make it matter to viewers who never saw him race. Monks Argentina found its hook in a number: Senna's 1990 Monaco qualifying lap of 1:21.314.
The agency compressed the entire series into a film that ran exactly 1:21.314, mirroring the record lap beat by beat — 19 corners, more than 50 gear changes and 3,337 meters of track assembled from 2,245 clips and layers, so every acceleration, brake and turn of the drive appears on screen. Senna's Cut premiered simultaneously on live TV and social media in Argentina and Colombia in December 2024, with a live launch event featuring F1 drivers, journalists and influencers.
Monks' case study credits the campaign with making Senna the most-Googled and most-watched show in Latin America, plus more than 290 million impressions, 1.6 million interactions and a Cannes Lion. On the festival circuit it won Best Idea of Argentina at El Ojo Local 2025, nine El Ojo 2025 category medals including golds in Film, Sports and Digital & Social, and — per S4 Capital's year-end review — four Grand Prix and 42 metals across 11 festivals in 2025.
Why it lands
- It made the format itself the proof: the film ran exactly as long as Senna's 1990 Monaco record lap, a fact any Formula 1 fan could verify.
- It converted long-form storytelling into a pause-worthy object, built from 2,245 clips that mirror the lap's 19 corners and 50+ gear changes.
- It launched across live TV and social at once, then handed the material to creators whose frame-by-frame dissections extended the campaign's life.
- It bridged two audiences: F1 devotees got a telemetry tribute, newcomers got an 81-second entry point into the six-hour series.
- It produced measurable reach — most-Googled and most-watched show in Latin America, 290M+ impressions — and became one of the region's most awarded pieces of 2025.
What it did
Monks' case study reports Senna became the most-Googled and most-watched show in Latin America, with more than 290 million impressions and 1.6 million interactions, plus one Cannes Lion. At El Ojo 2025 the film won the Best Idea of Argentina (El Ojo Local) and collected nine category medals including golds in Film, Sports and Digital & Social; S4 Capital's year-end review credits Senna's Cut with four Grand Prix and 42 metals across 11 festivals during 2025.
What you can take
Make the constraint the message: 1:21.314 is a fact fans can verify, so the edit's length argued Senna's speed. Pack frames worth dissecting, and viewers do the amplifying.
Since then
Senna's Cut is credited by Monks with making Senna the most-Googled and most-watched show in Latin America — more than 290 million impressions and 1.6 million interactions, plus a Cannes Lion. It then won Best Idea of Argentina at El Ojo Local 2025, nine El Ojo 2025 category medals and, per S4 Capital's year-end review, four Grand Prix and 42 metals across 11 festivals — the most decorated project of 2025 for Monks' Buenos Aires office, which closed with 74 metals. Monks now holds the work up as proof of its integrated content-and-data model: the lap's exact duration did the storytelling.
Sources
- Senna's Cut — case study
- Netflix: The Senna's Cut
- El Ojo Local 2025 — winners
- El Ojo de Iberoamérica announced the winners of its first awards night
- Senna's Cut de MONKS, Buenos Aires / MONKS, Bogotá para Netflix
- Senna's cut (El Ojo 2025) — pieza
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