La historia detrás del trabajo creativo. Del encargo al impacto.
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Mars extended M&M'S×Marvel tie-up into APAC: scan, buy, AI-validated receipts earn game entries — no app needed, onboarding via WhatsApp, LINE or KakaoTalk.
Leer el casoMcCann Bucharest dressed eight fruits and vegetables in superhero costumes for Romanian supermarkets — and sales rose up to 300%, with store traffic up 11%.
Leer el casoThe store that reads as a staircase to a secret place is Marcomonde's first permanent retail space, its socks and footwear displayed on the steps.
Leer el casoAgency Human cast thrift icons, skaters and gamers, shot vertical on iPhones, and built JanSport's back-to-school push on real 'pack' stories.
Leer el casoA reflective, UV-reactive East London mural built for HOKA's winter running push — dull by day, glowing at night under runners' headlamps and hi-vis kit.
Leer el casoadam&eveDDB built Mars Petcare's GREENIES a 15-minute dog IQ test with an LSE researcher; owners got snack discounts scaled to their dog's score.
Leer el casoThe mall's user-given pet name became an exclusive font with designer Chae Hee-jun — corporate neatness softened with handwritten rhythm.
Leer el casoMcCann woke a vampire to an unfurnished lair for Furlenco's UNLMTD furniture buffet — 90 seconds of Easter eggs, released on Friday the 13th.
Leer el casoRun and Carulla built the Roca restaurant's graphic system on the espantabrujas, a lime-diamond clay charm, matched to the room's own materials.
Leer el casoFor Earth Day, DDB San Francisco switched off an LA billboard's lights and let a solar-powered Light Tape message glow: 'This was an ad for McDonald's.'
Leer el casoStudio Output gave two-year-old challenger Cuckoo a radiating-egg identity in pinks and yellows, built to look nothing like BT or Virgin Media.
Leer el casoWebsite ads crowned white hair 'normal' and dismissed black hair as 'dull'; EFF pickets shut 400+ stores of South Africa's biggest pharmacy chain.
Leer el casoBETC's film for Bouygues Telecom buries 20 hidden nods to Netflix Originals in a teenager's quest for a phone charger — viewers hunt them on a challenge site.
Leer el casoThe 'Big Bog': a sculpture engineered to crack in heat and wash away in rain — a Glastonbury loo that behaves like the climate crisis it warns about.
Leer el casoPolished steel, red 'engine heat' lighting, black light and no shop window: 181 sqm of 'unexpected scenes' for Japanese golfwear brand V12.
Leer el casoThe National and Havas Middle East printed a National Day edition on seed paper embedded with Ghaf tree seeds — read it, then plant it.
Leer el casoCurious Nation's first work for the digital-first fashion brand: email check-in, colour analysis and discount codes at a Bondi pop-up.
Leer el casoNostalgia plus technology plus two Salman Khans: Pepsi India's CRED-style IPL film, written by the internet's favourite ad writers, became meme fuel.
Leer el casoAt Israel's H.I.T., typographer Oded Ezer briefed students to restyle Al Jazeera, Disney, Pokemon and more as Hebrew — familiar yet mysterious.
Leer el casoThingy & Thingy and MindsEye sent villagers to sacrifice what they love to a hole that spews tiramisu overnight oats — in grainy black and white.
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