Vermont's first tourism brand hides a winding road, mountains and moon in its wordmark
DNCO's 'State of Inspiration' brand for Vermont uses a hand-lettered wordmark, a Vermont-artist icon library and a cheeky tone of voice
事例を読むcreatives.centerCASESTUDIES.CHAT のアーカイブ
思わず見返す、
アイデアを。
創作の背景にある物語。企画から生まれた影響まで。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
公開済みの事例
2,000 公開済みの事例 · 随時更新Unichem and Life Pharmacy showed pharmacists suffering their customers' ailments
McCann NZ's campaign put pharmacists in the same allergic reactions, broken arms and morning sickness as customers, with weather-triggered billboards.
事例を読むUBS SmartWealth's film tells one man's life through the numbers that mattered in it
Publicis London launched UBS's online investment platform with a 90-second film about the stories behind a man's significant numbers, from birth onward.
事例を読むUber Eats cut a peanut-allergy gag from its Super Bowl ad after advocates objected
Days before the 2024 Super Bowl, Uber Eats agreed to cut an anaphylaxis joke from its 'Forget' ad after food-allergy groups objected.
事例を読むUber Eats made a slasher short about running out of Halloween candy, with $1M in codes
Kamp Grizzly and Great Guns USA made 'Don't Run Out', a Keke Palmer horror short directed by Dan Trachtenberg, with $1M of discount codes embedded in it
事例を読むTwix's double act: two ventriloquist dummies sing Nelly and Kelly Rowland's 'Dilemma'
adam&eve\TBWA and director Dougal Wilson shot the 'Two is more than one' spot in-camera with two dummies duetting, their eyebrows doing the acting.
事例を読むTinder Thailand's 'Friends with (Other) Benefits' twists a word for sex into 'friendship'
Wunderman Thompson Bangkok repositioned Tinder for Thai Gen Z as a place for platonic friends with 'Puen Sampan', hitting nine million views in a week.
事例を読むThorn's rebrand uses a rose's thorn as a symbol of active defence for children
Wolff Olins New York gave child-protection charity Thorn an 'optimistic' identity around a line-drawn thorn and the manifesto 'Until every child can be a kid'.
事例を読むPurple rebuilt The Peel's identity from an illustrator's 1940s annual-report lettering
Purple found Fougasse's hand-drawn letters in The Peel's old annual reports and turned them into the charity's wordmark and slogan.
事例を読むThe League flipped 'gold digger' into 'Goaldigger' for its first national OOH
Humanaut's 'Be a Goaldigger' took The League's ambition-matching pitch to NYC subway dominations and LAX, backed by a new feature for matching on life goals.
事例を読むThe Iconic made four YouTube sport ads whose blue buttons let viewers shop the outfits
With Google and The Glue Society, The Iconic used YouTube's interactive ad format so viewers could click to buy what athletes were wearing mid-workout.
事例を読むTesco Mobile's BBH ad pulled a full grocery shop out of a new phone's box
BBH's 2020 spot has a young dad unbox a Tesco Mobile phone and find a family grocery shop, selling six months of Clubcard Plus with new contracts.
事例を読むTaco Bell relaunched Nacho Fries with a Hollywood-style sequel trailer, 'Web of Fries II'
Deutsch made a blockbuster-style trailer, starring Josh Duhamel in a dystopia ruled by 'Big Fry', to announce the return of Nacho Fries
事例を読むSYLVANIA built a drive-through phoropter that gave cars an 'eye exam' for their headlights
In the desert near Las Vegas, SYLVANIA let drivers pass their cars through a custom phoropter that compared old and new bulbs, then mailed free at-home kits.
事例を読むSutter Health's 'Never-Ending Ad' is one hospital-corridor take told by its own staff
Barrett and director Jake Scott shot Sutter's campaign as continuous 'Goodfellas'-style takes through a hospital hallway, with real employees speaking.
事例を読むSubway's $5 Footlong, a 2008 hit, came back in 2020 as a recession special
Subway's 2008 $5 Footlong lifted sales 25% in two weeks, faded, then returned in June 2020 as a buy-two $5 deal.
事例を読むStanley launched its Messi collection with a three-day pop-up on Sydney rooftop pitches
Wellcom Sydney launched Stanley 1913's Messi collection with a three-day pop-up and trick-shot show on a community-centre rooftop.
事例を読むSpotify's first W+K New York campaign brings back Falkor to tell stories behind the tracks
Spotify and Wieden+Kennedy NY turned streaming oddities, like Falkor's theme and the Pope's rock album, into spots and a hand-painted Falkor mural.
事例を読むSpotify's Bunnyland matched fans to their NewJeans member through listening taste
For NewJeans' Get Up EP, Spotify built a digital quiz that assigned fans a member's playlist, plus pop-ups in Jakarta and Seoul and giant 'Spotibunini' rabbits.
事例を読むSour Patch Kids' 15-foot 'Very Big Kid' points trick-or-treaters to the houses with candy
DAVID Miami stocked select homes with 20,000+ bags of Sour Patch Kids and marked them with a 15-foot inflatable pointing at the door.
事例を読む