創作の背景にある物語。企画から生まれた影響まで。
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The fastest man alive checks his home cover from a yoga retreat in Allianz Direct's European campaign — shot long-distance on a green screen during Covid-19.
事例を読むFCB Joburg launched the limited-edition Hilux GR-Sport by giving Toyota's Dakar 'nod' to its meerkat family — a gesture South Africans had adopted.
事例を読むFor Merdeka 2026, TNB and Chariot made 'Aku, TENAGA', a film that follows energy — the utility's own namesake — through two centuries of Malaysia's story.
事例を読むNew agency of record barrettSF wove patient stories — courage stickers to heart transplants — into a 60-second anthem plus a dozen service films.
事例を読むOPPO and Sid Lee marked the UCL final's return to Istanbul with a Kaká film arguing miracles are made — plus a #MakeYourMiracle TikTok duet challenge.
事例を読むMischief labelled OkCupid's 115,000+ self-declared voters 'VILFs' — cheeky merch, an attack-ad spoof and D.C. activations — on voter-match data.
事例を読むOishii Creative shot grass, mitts and home plate at ultra-high frame rates for a Sia-scored Postseason toolkit rolling out in hundreds of versions.
事例を読むVMLY&R Philippines rebranded Mineski Global — Manila internet cafe to SEA's largest esports outfit — in the warrior-to-hero language of gaming.
事例を読むThe 2020 rebrand marks each member's blank to fill: one underscore across the platform, and a bespoke logo, font and colourway per instructor.
事例を読むAKQA's sensor-driven installation for LOEWE x On opened at Selfridges, replicated in Dubai, Shanghai and Chengdu; the collection beat its sales targets.
事例を読むSeven stars — Roberts to Zendaya to Hoyeon — shared one film for the first time, shot in pairs and woven into a 'What a Wonderful World' ode to happiness.
事例を読むJWT London built a real-world Crossy Road for YouTube stars Miniminter and Tbjzl — and QR codes on packs sent snackers to the film.
事例を読むHPB, Publicis and Moove Media turned an MRT station floor into an interactive germ field commuters stepped or kicked away, backed by 200 wrapped taxis.
事例を読むSelf-titled built Flow Power's residential identity — custom typeface, 3D device renders, a jargon-free website — as the 30-year B2B player entered home energy.
事例を読むThe Royals hid the word 'money' in camouflage across Finspo's 2021 launch posters and digital — you had to find the savings, exactly as the app promises.
事例を読むA ChatGPT-written, Midjourney-drawn 'perfect valentine' gained 10K Instagram followers in three days — then came the reveal: perfection isn't real.
事例を読むThe January 2021 redesign's blue tape strip over the smile read as a toothbrush moustache; within weeks Amazon folded the tape and tried again.
事例を読むA tourism film casts Lambert Wilson as a deadpan recruiter hunting a super-smeller to fly to Finland in 2027 and sniff-test its claim.
事例を読むWayfinding billboards along the whole route from Toronto and Northeast cities made the road trip to the National Toy Hall of Fame part of the attraction.
事例を読むSpecial-build 3D OOH with ambassadors Fearne Cotton and Raheem Sterling launched the foldables in London, Manchester and Liverpool, by Iris.
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