Blendle sells news by the article — the 'iTunes for journalism' backed by the NYT
Blendle let readers buy single articles — about 20 euro cents each — from every Dutch paper in one app, with a refund button and a 70/30 publisher split.
事例を読むcreatives.centerCASESTUDIES.CHAT のアーカイブ
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アイデアを。
創作の背景にある物語。企画から生まれた影響まで。
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公開済みの事例
2,000 公開済みの事例 · 随時更新Decathlon's The Breakaway: prison inmates race Belgium's justice team on Zwift
Belgium's first eCycling team for prisoners: six Oudenaarde inmates trained six months on Zwift, then raced judges, prosecutors and the justice minister.
事例を読むW Conran Design's cobblestone 'Look of the Games' for Paris 2024
Paris 2024's visual identity — a modular system of 24 cobblestone 'pavés' inspired by Paris streets — wins D&AD 2025's Black Pencil.
事例を読むBasecamp's Shape Up ships work in six-week cycles — appetites, not estimates
Instead of sprints and a backlog, Basecamp shapes each project first, bets six uninterrupted weeks, and cuts scope when time runs out — a method teams copy.
事例を読むThe Ordinary rewrites the periodic table with beauty buzzwords — Cannes 2026 Grand Prix
The Ordinary swaps chemical elements for 49 beauty buzzwords — a 'table with zero science' that won Cannes' Health & Wellness Grand Prix.
事例を読むThe New York Times makes one minute hold the whole Times
It's Your World to Understand turned NYT news, games, cooking, sports and audio into a single daily-life brand platform.
事例を読むUNDP's Weather Kids: children forecast the 2050 weather to make climate change personal
UNDP put schoolchildren in weather-presenter chairs forecasting 2050 from IPCC data — across 87 countries, climate grief got a date.
事例を読むKuaishou films a wheat farmer's dream journey — 400M+ exposure
When a 64-year-old farmer told streamer Da Bing 'after the wheat, I go south', Kuaishou funded the trip and filmed it as a 16-minute documentary
事例を読むHelinox Eclipse: a 320g down jacket whose panels trace its eclipse logo
Helinox Wear's first garment builds the brand's eclipse curve into every panel and reaches 320 grams — and sold out in a month.
事例を読むMINI Getaway Stockholm turns a car launch into a citywide chase
MINI Sweden made Stockholm a live game board: catch a virtual Countryman, keep it for a week, win the real car.
事例を読むIan Usher auctions his whole life on eBay for $399,300 and starts over
House, job, car, motorbike and introductions to his friends, one eBay lot after a divorce - funding a 100-goals-in-100-weeks world tour.
事例を読むOMNI proves its wheelchair scooter by making riders Uber Eats couriers in Paris
French startup OMNI had no launch budget, so Saatchi & Saatchi France put real wheelchair users behind Uber Eats orders in Paris — every delivery on time.
事例を読むWarby Parker (2010): the glasses fitting room, shipped to your home
Warby Parker's Home Try-On (2010) sends five frames free for five days; within three weeks the site beat its first-year sales goal.
事例を読むCaverion turns its hiring problem into Finland's Energy-Wisest School Minecraft contest
Caverion, needing a new hire a day, invites every Finnish school to rebuild its campus energy-smart in Minecraft — applications jump 54% in a month.
事例を読むEurofarma's Baby Minder: a crib camera AI spots early neuromotor signs — Grand Clio Health
A crib-mounted camera watches babies all night; AI compares movements with typical patterns and sends the pediatrician a video when signs look neurological.
事例を読むBuffer publishes every salary and the formula behind it — pay becomes a public document
Startup CEO Joel Gascoigne makes pay a formula, then publishes all salaries and the formula itself — 'default to transparency' turns compensation into trust.
事例を読むSayakaboshi Elementary advertises its 'strange school rules' to rethink education
A new Nagano school brands its unusual rules 'strange school rules' and shows them on station ads: digressions welcome, homework differs, no report cards.
事例を読むCHJ Jewellery makes city heritage a shop-window art system
CHJ's Co-City paired its filigree craft with local intangible heritage, starting in Chengdu with bamboo-weaving clouds installed in store.
事例を読むChange4Life: UK's 2009 family health movement — clay characters, 413k families sign up
UK's 2009 Change4Life turned anti-obesity into a family 'movement': 413,466 families joined in year one, double target.
事例を読むBye Bye Dongle: Logitech fires the USB dongle into tech retirement
For dongle-free Teams headsets, Logitech personified the fired USB dongle into the Department of Retired Office Technology — Webby + People's Voice 2026.
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