Ad Museum Tokyo's 'Morning is born' crowns One Show winners as roosters
Dentsu sold an exhibition of One Show winners with roosters that crow before dawn — brands moved by instinct, not forecasts.
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公開済みの事例
2,000 公開済みの事例 · 随時更新Rovio's Angry Birds turns slingshot physics into the first 1B-download mobile franchise
A Finnish studio near bankruptcy built its 52nd game on touch-screen slingshot physics; it became the first mobile franchise to hit a billion downloads.
事例を読むCodetree closes at $128k after a Friday-night full-price offer with a Sunday deadline
Three partners who had just picked issue tracking as their next business bought Codetree, closing at full asking before the broker's wider market opened.
事例を読むMcDonald's Japan turns a cult radio show into in-store nights — ACC 2024 Media Grand Prix
For its after-5pm Yoru Mac menu, McDonald's Japan had comedy duo Audrey record an ad-lib 'All Night Mac' radio show aired only in stores — dinner visits rose.
事例を読むRent the Runway turned designer dresses into 4-day rentals for $150.
Two HBS students founded Rent the Runway: designer dresses for 4–8-day rentals, ~$150 vs. $1,000 purchase, with prepaid return and dry cleaning.
事例を読むIKEA Norway turns 70 years of product names into a baby-name catalogue
With no new products to sell during a baby boom, IKEA Norway published an A-Z of 800+ human-sounding product names — and won Epica's PR Grand Prix.
事例を読むSkarper's click-on DiskDrive turns any disc-brake bike into an e-bike — iF Gold 2025
A London startup hides a whole e-bike powertrain in a unit that clicks onto the rear disc brake, converting any bike to electric in seconds.
事例を読むMax Fleischer's Rotoscope traces live film to make cartoons move like people
A 1915 glass-projection device let animators trace filmed movement frame by frame — Koko the Clown was born from it.
事例を読むUber courts Northern England in its own blunt voice — 'Alright our Uber'
Uber's data showed the North barely knew it existed, so Mother talked to 14 towns in their own dialect — first trips grew 12% and a Gold Effie followed.
事例を読むFinland becomes the first country with its own emojis — sauna, Nokia 3310, headbanger
Finland's Foreign Ministry released the world's first national emoji set — free stickers of saunas, Nokias and metal heads that ended up in Unicode.
事例を読むHaryana's 'No toilet, no bride' campaign made toilets a marriage condition
A north Indian state turned marriage-market leverage into sanitation policy: village women refuse grooms with no toilet at home, and toilet ownership soared.
事例を読むHodari's album Iradoh! debuts as a three-act musical film — El Ojo Audio Grand Prix
Brazilian artist Hodari's second album launched as a three-act musical film about three brothers — El Ojo 2025 Audio Grand Prix and a Latin Grammy nomination.
事例を読むFerrari SC40: a one-off F40 tribute is the first bespoke car to top Red Dot
A single-client Ferrari built on 296 GTB hardware, with all-new bodywork echoing the F40, is the first One-Off ever to win Red Dot: Best of the Best.
事例を読むPapers, Please: stamping passports becomes a moral dilemma — and a hit
Lucas Pope's 2013 indie turns border document checks into moral choices; it won IGF's Grand Prize and has sold 5 million copies across 40+ platforms.
事例を読むDinner in the Sky hangs a restaurant from a crane — and franchises vertigo to 60 countries
Two Belgians hoisted a dinner table 50 metres up a crane, charged €295 a head, and turned one stunt into a franchise that has landed in some 60 countries.
事例を読むTigerair's Infrequent Flyers Club rewards not flying — 500k members, Spikes Media GP
Australia's budget airline builds a loyalty club for people who rarely fly: self-printed status cards, no lounge — and 500,000 members.
事例を読むBook Off: 10%-in, half-price-out rules make used-book shops a national chain
A piano dealer replaced book expertise with rules—buy at 10%, sell at half, ¥100 after 3 months—and built Japan's biggest secondhand chain.
事例を読むKFC turns a chicken shortage into 'FCK' — one apology ad, 1B+ earned reach
When a logistics failure closed 900 UK KFCs, one full-page apology — an empty bucket that spells 'FCK' — turned a crisis into a billion-reach brand moment.
事例を読むCursor 1.0 turns its AI into an agent: PR review, background coding, one-click MCP
Anysphere's Cursor 1.0 (June 2025) ships Bugbot PR review, background agents, Memories and one-click MCP — the editor's AI graduates from suggesting to doing.
事例を読むIBM's ValuesJam lets 50,000 employees rewrite the company's values in 72 hours
In July 2003 IBM ran a 72-hour intranet forum where about 50,000 employees debated what the company should stand for — the output became its values.
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