Nikka's 'dear difference': blending retold as dots, no bottle and no drop
Dentsu Tokyo rebuilt Taketsuru Pure Malt's blend as a language of colliding dots - a whisky campaign with no bottle, no glass and not a drop of amber liquid.
事例を読むcreatives.centerCASESTUDIES.CHAT のアーカイブ
思わず見返す、
アイデアを。
創作の背景にある物語。企画から生まれた影響まで。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
公開済みの事例
2,000 公開済みの事例 · 随時更新Valve's Portal turns one student mechanic, the portal gun, into a whole acclaimed game
Valve hires DigiPen students after a career-fair demo; their portal-gun mechanic becomes Portal, a puzzle game with no combat and a singing ending.
事例を読むPlenty of Fish: one developer, a 10-hour week and $10M a year, sold for $575M
Markus Frind built a free dating site in 2003 to teach himself ASP.NET — then ran it from his apartment on autopilot until Match paid $575 million in cash.
事例を読むMeituan's 'i-people buy iPhones' films lift Apple sales 572% on the app
SG argued an introvert's 'i' belongs with iPhone's 'i': seven absurd shorts told i-people to buy Apple products on Meituan — 130M+ exposures in three days.
事例を読むBeyoncé drops a surprise album with no singles or promo — 828K sold in 3 days
Beyoncé releases a 14-song visual album on iTunes at midnight with zero warning — no singles, no promo — and fans sell it for her.
事例を読むUnipads grows crops with menstrual-blood compost to end a Gujarat kitchen taboo
A reusable-pad brand asks women to drop used pads in farm compost pits, then serves meals grown with the 'blood fertilizer' to disprove the taboo.
事例を読むHeineken and Bodega launch a no-apps 'Boring Phone' to save nights out — One Show Gold
A limited-edition dumb phone with only calls and texts, made with Bodega and HMD, turns Heineken's anti-scroll insight into a cultural object — 7B+ impressions.
事例を読むGoogle's Project Aristotle finds psychological safety, not star power, makes teams work
Google studies 180 teams to learn why some succeed; the answer is psychological safety — so it publishes a five-key guide any team can use.
事例を読むmycar's 'Sunburnt Car' (2026): prosthetic-skin interior shows UV damage while driving
An Australian car chain reupholstered a car interior in hyper-real skin that visibly burns under UV — 65% of drivers skip sunscreen before driving.
事例を読むKinki University becomes Kindai in English — killing the joke, keeping the name
Laughs at overseas conferences pushed Kinki University to become Kindai University in English from 2016, while staying Kinki Daigaku in Japanese.
事例を読むThis Girl Can: Sport England films sweaty real women — 2.8M do more exercise
A 2015 government campaign filmed women sweating and jiggling to counter the fear of judgement; within a year 2.8M women did more exercise.
事例を読むBilibili and Shanghai Animation Film Studio's 'Yao-Chinese Folktales' hits 230M plays
For animation's centenary, Shanghai's legendary studio and Bilibili let ten directors remake 'tales of the strange' in eight styles — 230M views.
事例を読むWhite Ribbon reprints 500 real violence stories — 1% of a year's news — as a newspaper
Innocean republished 500 of the 48,000 news stories on men's violence against women into a 194-page newspaper sent to Australia's decision-makers.
事例を読むJourney strips multiplayer down to anonymity — strangers cooperate without names or words
Journey removes names, chat and lobbies — anonymous players who can only chirp end up helping each other, and the game becomes PSN's fastest seller.
事例を読むPoetry me, please: a $3K poetry showcase side hustle brings in $148K a year
ESPN product manager Rashan Brown spent $3,000 on a bar-room poetry night in 2021; by 2024 Poetry me, please earned $148,000 without charging poets to perform.
事例を読むEnterogermina engineers a toast that lands butter-side up — El Ojo 2025 Grand Prix
A probiotic brand hired the physicist who proved toast falls butter-side down, then built one that defies it — and won El Ojo's Salud & Pharma Grand Prix.
事例を読むitch.io lets developers choose the store's cut — 0-100%, default 10%
The indie storefront applied pay-what-you-want to itself: sellers set the platform's share anywhere from 0-100%, and Creator Days pass 100% to creators.
事例を読むWhirlpool puts washing machines in schools and attendance climbs — Care Counts
Whirlpool installs washers and dryers in schools so kids can wash clothes, then tracks attendance — clean clothes beat incentives.
事例を読むNissan's Kicks Key: a zip-tie sneaker tag that unlocks the car — Loeries Bronze
For the GCC launch of the sneaker-inspired Nissan Kicks, Digitas turned the zip-tie sneaker tag into a working car key and gave just 50 to the first buyers.
事例を読むMicrosoft swaps the job interview for a weeks-long academy to hire autistic talent
Traditional interviews screen out autistic candidates, so Microsoft replaced them with a hands-on multi-week 'academy' that watches people actually work.
事例を読む