Match repositioned around adult daters with 'Adults Date Better'
Match and Mojo Supermarket launched the platform that says goodbye to casual daters — and added 'ghostbusting' and weekly matches in-app.
事例を読むcreatives.centerCASESTUDIES.CHAT のアーカイブ
思わず見返す、
アイデアを。
創作の背景にある物語。企画から生まれた影響まで。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
最新の事例
300 最新事例 · 定期更新Finnish insurer set YouTube's Hydraulic Press Channel on fire
LähiTapiola had Hydraulic Press Channel's Lauri crush lighters until his arm caught fire — then turned it into a 270,000-entrepreneur safety message.
事例を読むGymshark's 'We Do Gym' platform declares it 100% a gym brand, not athleisure
Gymshark's in-house team launched 'We Do Gym', its first brand platform, built on gym-culture inside jokes and OOH billboards.
事例を読むGloria's Helsinki fashion show played out on 200 square metres of screen
Boutique Animation wrapped fashion-show audiences in 200 square metres of video, telling a three-part tale of three Venetian legends between runway sets.
事例を読むFord escaped an ASA ban for 'zero emissions' that caught MG and BMW
ASA took no action on Ford's Explorer Google ad: 'Zero-emissions driving' beside feature context was ruled 'unlikely to mislead'.
事例を読むField Museum's 'Earth We're On It' rebrand declared it a science institution
Leo Burnett's identity for the Field Museum arranged its logo like an archaeological grid — recasting a dinosaur house as a 125-year research powerhouse.
事例を読むCadbury's Worldwide Hide hides an Easter egg anywhere on Earth, with a personal clue
For its fourth year, Cadbury's global egg-hiding platform put 300,000 past hiders' real clues on OOH posters across the UK and Ireland.
事例を読むT-Mobile made AT&T change one word in its Ben Stiller satellite ad
AT&T's 'Epic Bad Golf Day' spot said help 'is' a satellite call away; after a T-Mobile complaint, the NAD made it 'will be'.
事例を読むAlabama Tourism hypnotized viewers into taking a 'Mind Trip' to the beach
Intermark's campaign for Alabama Tourism ran guided-hypnosis films that transported stressed viewers from their couches to the Gulf Coast.
事例を読むZoomscape: a zoetrope that turns your movement into breathing light-trees
Jack Wates and Thomas Blackburn reimagined the zoetrope for Queen Square: pedestrians, scooters, cyclists and cars sculpt urban trees with light.
事例を読むStudio Drama gave Georgia Toffolo's Wild Pack a wonky 'i' and no dogs
The raw dog food brand broke pet-food codes: no animals on packs, ingredients front and centre, and flash reportage photography borrowed from indie human food.
事例を読むSpotify Japan dropped podcast listeners into a beautiful 'swamp'
'Listen, and you're hooked': Hakuhodo's campaign visualised 3M+ podcasts as a swamp that swallows listeners — with bath salts sampled at train stations.
事例を読むSlack spent two years and six iterations getting Threads right
Users begged for threading; Slack refused to ship fast, prototyped for nearly two years while usage grew eightfold to 4M daily users, then rolled it out to all.
事例を読むSky Broadband built Sky City, a Fortnite island where lag can't follow
A playable monument to lag-free gaming: custom Fortnite island, a creator tournament, a portal from the #1 UGC map — 200k plays and 23-minute sessions.
事例を読むRiot's 'Pentaboom' assembled Southeast Asia's gaming stars for Wild Rift
A BBH Singapore short film for the Wild Rift open beta cast nine top SEA creators in scenes shot across the region, laced with League Easter eggs.
事例を読むNutro's 'This is Clean': dogs who eat clean have the energy to get dirty
BBDO San Francisco relaunched Nutro around 'Feed Clean', flipping pet-food convention: real energetic dogs living clean lifestyles — and getting filthy.
事例を読むNetflix opened its first multi-title pop-up store at LA's The Grove
Stranger Things, Bridgerton and Squid Game merch under one roof: Netflix's first multi-title, immersive, shoppable retail activation.
事例を読むMonzo announced mascot Hot Chonk as Coventry City's Deadline Day signing
To mark a third sponsored season and Coventry's top-flight return, Monzo staged a mock press conference where Frank Lampard unveiled the bank's mascot.
事例を読むMcDonald's India launched the Chicken Big Mac by making Sehwag forgettable
DDB Mudra's TVC had people mangling Virender Sehwag's name because 'Chicken Big Mac' is the only big name that matters — a wacky LTO launch.
事例を読むPearlfisher unified Jim Beam worldwide around the Beam family's 'living legacy'
The 2016 global rebrand drew one design system — logo, rosette, bottle profile, die-cut label — from the family that has distilled bourbon since 1795.
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