Boston's Museum of Science changed its ads every day for 98 days of summer
Allen & Gerritsen gave the Museum of Science a summer-long campaign with 98 unique pieces of creative, one replaced daily across social, OOH and display.
事例を読むcreatives.centerCASESTUDIES.CHAT のアーカイブ
思わず見返す、
アイデアを。
創作の背景にある物語。企画から生まれた影響まで。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
最新の事例
300 最新事例 · 定期更新Match put Rebel Wilson behind a pretend podcast to call BS on modern dating
In its first work with 72andSunny LA, Match cast Wilson to blast ghosting, zombies and dick pics — and push daters ready for more toward real love.
事例を読むManchuWOK repositioned its spring roll as 'the original pre-roll' for 4/20
For one day only, LG2 boxed ManchuWOK's spring rolls in pre-roll-style packaging and handed them out free in downtown Toronto on 4/20.
事例を読むMac's Maverick cans parachuted into Auckland poster slots: 'Cleared to Land'
Phantom Billstickers turned an Auckland wall into a sky scene — 3D parachutes and floating frames lowered the new low-carb lager into its poster slots.
事例を読むKopari spoofed classic deodorant ads to sell an aluminum-free alternative
Humanaut's 'The Truth Stinks' had ad models cheerfully admit to 'aluminum slowly injected into my body' — then wake up and smell the coconuts.
事例を読むJW Lees rebranded as 'the modern traditional brewer' after 18 months of listening
Manchester agency Squad rebuilt the 190-year-old brewer's vision and identity — new labels, a microbrewery, a Brian Cox ale — and sales rose 1.4%.
事例を読むJetBlue traded Jamaica Station train tickets for plane tickets to Jamaica
At the NYC subway station named Jamaica, JetBlue let 15 winter commuters swap their train tickets for a plane ticket to Montego Bay, Jamaica.
事例を読むMyntra hid coupon codes inside a Pictionary quiz in Inshorts' feed
Ditching display ads for the End of Reason Sale, the gamified ad drew 22 lakh impressions, over 10% engagement and 80,000+ copied coupon codes.
事例を読むHikma folded its scattered pharma brands into one global master brand
After 40 years of growth outpaced its identity, Prophet consolidated Hikma's corporate brands under one master brand with a more accessible typeface.
事例を読むHeineken counted down to reopening on 3,000 screens that named your nearest café
Heineken's #heteerstebiertje DOOH campaign counted down to the Dutch hospitality reopening, then told each passer-by the nearest café serving the first beer.
事例を読むAardman's 'Gulp' became the world's largest stop-motion film in a Nokia follow-up to 'Dot'
The UK animation studio followed its 'world's smallest stop-motion' hit with a two-minute Jonah-style tale filmed on 'the world's largest stop-motion set'.
事例を読むSpacon & X turned a 1930s Copenhagen meatpacking hall into Folk Kombucha's brewery
Preserved white tiles and marble, iridescent panels behind the tanks, tables recycled from the site's own plastic waste and artwork grown from scoby.
事例を読むThe Finnish Museum Card became a travel agency — and sold out in minutes
With SEK, the Museum Card turned museum visits into scarce celebrity-hosted 'Museum Trips' and opened a real pop-up travel agency at Helsinki's Mall of Tripla.
事例を読むJKR gave Fanta its first global identity, built to reclaim play for all ages
With Coca-Cola's design team, JKR rebuilt the logo, the Fanta Pop typeface and flavour-by-flavour palettes — dropping the leaf so every flavour fits.
事例を読むExide Sunday sold solar with films about making every day feel like Sunday
Wunderman Thompson Kolkata launched Exide's solar brand with four light-hearted films turning 'Sunday' the name into an 'araam se' state of mind.
事例を読むExcedrin visualised each sufferer's headache as a personal storm inside their head
Weber Shandwick and Nice Shoes used double-exposure VFX to fill headache sufferers' heads with lightning and waves — every storm as individual as the pain.
事例を読むDalziel & Pow carved Crisis' Secondhand September identity out of linoleum
For Create for Crisis, the studio hand-cut the wordmark and three symbols into lino blocks and sliced the red square logo like tailor's scissors through cloth.
事例を読むCall of Duty answered a grim 2016 with 'Screw It, Let's Go To Space'
72andSunny's live-action Infinite Warfare trailer sent Michael Phelps and Danny McBride to orbit as an escape from elections, Brexit and a frustrating year.
事例を読むCathay turned mall shoppers into premium-cabin passengers ahead of their flight
Curious Nation built airline check-in desks in Sydney and Melbourne malls: printed boarding passes, a real Aria Suite to try, and Business flights to win.
事例を読むBYD mocked Stellantis' engine belts in ads — Italy's ad jury stopped the campaign
BYD offered €10,000 bonuses to scrap oil-belt engines in a campaign taunting Stellantis' Puretech faults; Italy's IAP jury ordered the ads terminated.
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