創作の背景にある物語。企画から生まれた影響まで。
全アーカイブはアプリで記事は英語と簡体字中国語で提供しています。以下のタイトルと本文は公開時の言語のままです。
The 1974 charity's first major identity overhaul streamlined the hand-in-hand heart, shed the retired clown mascot and clarified what the charity actually does.
事例を読むFrench foundry Production Type drew Renault Carname with parabolic, wing-like curves so chrome badges always catch the sky and stay readable at speed.
事例を読むPublicis Conseil's 'First Steps' film has a toddler's wobble become a citywide odyssey — shot on iPhone 12 HDR, beamed to grandma by Orange 5G.
事例を読むCommissioned for MUBI's move into theatrical releases, the 10-second ident aligns seven spheres into the logo with a soundtrack built to shake cinemas.
事例を読むR Design retired the misread 'NuMe' name, folded the range into Morrisons' leaf device and cut sub-range colours from a redrawn, friendlier Baskerville.
事例を読むBBH USA's parody rom-com trailer — faux festivals, dog cameos and pun credits — put Milk-Bone's 'More Dog' platform on the big screen this awards season.
事例を読むA whimsical fluid logo, spring greens instead of rainbows, and queer-written copy gave the text-based app a playful, safe identity for all relationships.
事例を読むThe 2017-founded insurer's rebrand turned its club-together claims model into the brand itself — team colours, ride-worn patterns and a rallying cry.
事例を読むCreative Concern merged two confusing identities into one — a highlighter-yellow crown and serif Ingeborg balancing authority with human expression.
事例を読むScanning a QR code on selected furniture booked couples a free session with professional relationship therapists mid-shop at IKEA Festival Plaza.
事例を読むA redrawn crest, HYD wordmark and yellow-black kit palette gave the two-year-old ISL club a digital-first identity rooted in its new home city.
事例を読むWeather-reactive OOH flipped between sunny and rainy versions while monsoon showers triggered free data redeemable in the giga! app.
事例を読むBarfi, Bunny, Jordan, Ayan and Shiva introduced five shower gels — Lover, Rebel, Dreamer, Sport, Sage — premised on shifting who you want to be daily.
事例を読むA superflint glass bottle with a cell-shaped walnut cap, telescoping moss-green box and refill drawer: supplement packaging built to be kept, not binned.
事例を読むThree influencer couples competed for a mid-air wedding across Ctrip, Mafengwo and Qyer — the hashtag hit No. 2 on Weibo Travel within two days.
事例を読むA Community Shield film imagined football with unlimited subs to sell the only place showing all 220 Premier League games: BT TV.
事例を読むAn Anthropic ad that opened on a burning house and stared at tombstones drew a pile-on from Sam Altman and tech critics who found it sinister, not sincere.
事例を読むFrame's film for Zhiben skincare has rose petals catch bottles falling through harsh light — the brief's theme of protection made visible.
事例を読むGretel's brief from Spike Jonze and Eddy Moretti: a transparent, empathetic VICELAND brand whose motion is just hard cuts and linear slides.
事例を読むFor the V&A Friday Late series' 20th year, Paq built an identity whose elongated letterforms shift like the shadows a sundial casts as evening falls.
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