Allianz Direct sent Usain Bolt to a yoga retreat for its first home insurance campaign
The fastest man alive checks his home cover from a yoga retreat in Allianz Direct's European campaign — shot long-distance on a green screen during Covid-19.
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2,000 已發佈案例 · 定期更新Toyota SA gave the Hilux GR-Sport launch to a meerkat family doing the #TEAMHILUX nod
FCB Joburg launched the limited-edition Hilux GR-Sport by giving Toyota's Dakar 'nod' to its meerkat family — a gesture South Africans had adopted.
閱讀案例TNB let energy itself narrate Malaysia's history in its Merdeka film 'Aku, TENAGA'
For Merdeka 2026, TNB and Chariot made 'Aku, TENAGA', a film that follows energy — the utility's own namesake — through two centuries of Malaysia's story.
閱讀案例Sutter Health's '1,000 Things' found the small details that make healthcare human
New agency of record barrettSF wove patient stories — courage stickers to heart transplants — into a 60-second anthem plus a dozen service films.
閱讀案例OPPO had Kaká relive the Miracle of Istanbul to argue miracles are made, not waited for
OPPO and Sid Lee marked the UCL final's return to Istanbul with a Kaká film arguing miracles are made — plus a #MakeYourMiracle TikTok duet challenge.
閱讀案例OkCupid's #VILF made being a registered voter a dating asset for Election 2020
Mischief labelled OkCupid's 115,000+ self-declared voters 'VILFs' — cheeky merch, an attack-ad spoof and D.C. activations — on voter-match data.
閱讀案例MLB's Phantom-camera Pennant Chase promos put fans in the outfielder's shoes
Oishii Creative shot grass, mitts and home plate at ultra-high frame rates for a Sia-scored Postseason toolkit rolling out in hundreds of versions.
閱讀案例VMLY&R gave Southeast Asia's biggest esports company a gamer-journey rebrand
VMLY&R Philippines rebranded Mineski Global — Manila internet cafe to SEA's largest esports outfit — in the warrior-to-hero language of gaming.
閱讀案例Gretel gave MasterClass an underscore — and every instructor a visual identity
The 2020 rebrand marks each member's blank to fill: one underscore across the platform, and a bespoke logo, font and colourway per instructor.
閱讀案例AKQA made LOEWE x On shoppers walk through living nature code at Selfridges
AKQA's sensor-driven installation for LOEWE x On opened at Selfridges, replicated in Dubai, Shanghai and Chengdu; the collection beat its sales targets.
閱讀案例Lancôme gathered all its Ambassadors together for the first time for La Vie est Belle
Seven stars — Roberts to Zendaya to Hoyeon — shared one film for the first time, shot in pairs and woven into a 'What a Wonderful World' ode to happiness.
閱讀案例KitKat turned mobile game Crossy Road into a live-action duel for YouTube
JWT London built a real-world Crossy Road for YouTube stars Miniminter and Tbjzl — and QR codes on packs sent snackers to the film.
閱讀案例Singapore's HPB projected kickable 3D germs on a Dhoby Ghaut walkway to fight flu spread
HPB, Publicis and Moove Media turned an MRT station floor into an interactive germ field commuters stepped or kicked away, backed by 200 wrapped taxis.
閱讀案例Energy retailer Flow Power rebranded for homes: plain talk in a market of green jargon
Self-titled built Flow Power's residential identity — custom typeface, 3D device renders, a jargon-free website — as the 30-year B2B player entered home energy.
閱讀案例Fintech Finspo hid the word 'money' in camouflage posters to launch its savings app
The Royals hid the word 'money' in camouflage across Finspo's 2021 launch posters and digital — you had to find the savings, exactly as the app promises.
閱讀案例BharatMatrimony invented an AI suitor, Aaditya Iyer, then revealed he wasn't real
A ChatGPT-written, Midjourney-drawn 'perfect valentine' gained 10K Instagram followers in three days — then came the reveal: perfection isn't real.
閱讀案例Amazon redrew its app icon after the tape looked like a certain moustache
The January 2021 redesign's blue tape strip over the smile read as a toothbrush moustache; within weeks Amazon folded the tape and tried again.
閱讀案例Visit Turku Archipelago recruits a super-smeller to test its 'best-smelling' claim
A tourism film casts Lambert Wilson as a deadpan recruiter hunting a super-smeller to fly to Finland in 2027 and sniff-test its claim.
閱讀案例The Strong's Path to Play billboards turn the drive to a Rochester toy museum into fun
Wayfinding billboards along the whole route from Toronto and Northeast cities made the road trip to the National Toy Hall of Fame part of the attraction.
閱讀案例Samsung built four giant 3D flip phones into UK billboards for the Z Fold5 and Flip5
Special-build 3D OOH with ambassadors Fearne Cotton and Raheem Sterling launched the foldables in London, Manchester and Liverpool, by Iris.
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